Question

Progressive and State Farm. What types of advertising are being used by these insurance companies? Go online and review their current advertising campaign, describe their ads, and then indicate if they are using product, institutional, pioneering, or comparative advertising. Support your selection with examples from their ad campaigns. Write up an Advertising Campaign in business report format, generically addressed to the company.

Answer 1

These companies are doing comparative advertising as customers can compare he premiums each carrier offers based on drivers’ credit scores, driving history, age, and vehicle type. They provide comparable car insurance rates. Each company offers different discounts and roadside assistance programs, and has unique customer satisfaction and financial stability ratings.

An advertising campaign by state farm insurance company may be like:

The company is available to you like a good neighbor which feels privilege to be your choice for insutrance.get discounts up to 40% on auto insurance with discount double cjeck.the company is trying to tell customers that State Farm could match its competitors on affordability. Its campaign with the message “had a great deal of effect changing perception on affordability,” is attempting to deliver the message that there is no better value than State Farm