Question

Microculture

How could a specific microculture influence your consumption? please provide some examples.

Answer 1

Micro culture is term used to show certain specialized subgroups, underlined with their own languages, rule expectations and ethos which get into differentiated industrial societies. Micro culture is exists in small communities, school, sports team , dance groups and more. Micro culture has great role in economics. Consumer consumption can be identified in consider with better study on micro culture.

Culture greatly influences buyers behavior, selection, thoughts , preferences and all. People from various culture consume differently because of their rules, values they developed from their wow culture. Religious and regional culture, generational culture, university culture, ethnic culture , sport culture are examples of micro cultural groups. Micro culture based on age difference is most observed one. According to the culture our right, desirability all changes. Consumption patter shows difference with micro cultural difference. Rural- urban , economic status, communities have cultural difference. It is also observed to be good to choose products in cultural comfort zone.

EXAMPLES

* Brahmins doesn’t takes non vet food.

*Electrical or other automobile products are not used by traditional Amish community.

* Street micro culture such as music gaming, sport influence consumption i.e., consumers from each category buy their required products accordance to their rules and norms