In: Economics
Please answer the following question (true/false)
1. By definition, secondary data is data gathered from country markets that rank as "secondary" in terms of income and population figures
2. Companies wishing to minimize the cost and effort associated with market research should start by collecting and analyzing primary data
3. International marketing may take the form of diversification strategy in which a company creates new products or services for the domestic market
4. When marketers refer to "fast-food culture", or "credit-card culture" they are referring to a cosmopolitan culture which is comprised of various segments of the population which are interconnected by information technology.
5. Trade secrets are confidential information or knowledge that has commercial value and is not in the public domain, and for which steps have been taken to keep it secret
6. The various forms of asset seizure represent the ultimate threat that a government can direct toward a company
Ans1.
This statement is False. Secondary data is collected from data
based of the national or state government data base available to
public or corporates legally and it is less expensive.
Ans2.
This statement is False.
Companies wishing to minimize the cost and effort associated with
market research should start by collecting and analyzing secondary
data and not primary data.
Ans3.
This statement is False.
International marketing may take the form of diversification
strategy in which a company creates new products or services for
the overseas market and not domestic market.
Ans4.
This statement is False.
When marketers refer to "fast-food culture", or "credit-card
culture" they are referring to a cosmopolitan culture which is
comprised of various segments of the population which are looking
for instant access to things for e.g. for food they are looking at
easy to make and instant food , similarly with reference to credit
card they are looking at instant credit availability.
Ans5.
This statement is True . Trade secrets are confidential information
or knowledge that has commercial value and is not in the public
domain, and for which steps have been taken to keep it secret
Unlike patents which are registered and made public , trade secrets
are kept secret by the company.
Ans. 6
This statement is False. No, political violence like war or
violence aciviites are like ultimate form of
threat.