Question

Please answer the following questions (True/False)

1.Standardization versus adaptation is the extent to which each marketing mix element is standardized or adapted in various country markets.

2. Music represents a "transculture" that cannot be identified with any particular nation since rhythm is a universal aspect of music.

3. Intranet is a private network that allows authorized company personnel or outsiders to share information electronically in a secure fashion.

4. The discipline of marketing is universal and such marketing practices do not vary from country to country

5. Economic growth has reduced resistance that might otherwise have developed in response to the entry of foreign firms into domestic economies

6. The requirement that all restaurants declare that the meat is "halal" is based on Islamic Laws

Answer 1

1. Standardization versus adaptation is the extent to which each marketing mix element is standardized or adapted in various country markets:-This statement is a true statement as standardisation vs. adaptation argument can be undertaken in a way that standardization can be applied in order to develop the marketing strategies at the same time when applying adaptation to cover the uniqueness of the local market of the country.Also these two do not need to happen simultaneously.Various international brands have acquired success through the implication of standardization versus adaptation strategy. 2. Music represents a "transculture" that cannot be identified with any particular nation since rhythm is a universal aspect of music:-This statement is a false statement as it totally not goes with the real concept of transculturalism where the music has extended across various cultures but there is a fact that each place has a slightly different kind of culture.Music can be identified with particular nations and there is a disagreement of thoughts whether the aspects of music are universal or not. 3.Intranet is a private network that allows authorized company personnel or outsiders to share information electronically in a secure fashion:-This statement is true as the intranet allows only the authorized personnel or authorized outsiders to share information electronically and securely.Here the prefix intra means internal which combines with the word net and completely gives the meaning of internally secured net. 4. The discipline of marketing is universal and such marketing practices do not vary from country to country:-The statement is false.The first half of the statement is true but the second half is false.Yes,the discipline of marketing is universal but such marketing practices vary from country to country because the people,their economic status,their living pattern,their priorities are all very different from one another. 5.Economic growth has reduced resistance that might otherwise have developed in response to the entry of foreign firms into domestic economies:-This statement is true and can be understood with an example that when a country such as India experiences rapid economic growth government of India will act more favorably on outsiders.People here have increased income and thus can spend more easily than before and the policy makers keep this fact in consideration. 6.The requirement that all restaurants declare that the meat is "halal" is based on Islamic Laws:-This is a true statement.Halal meat is the only meat allowed under Islamic Sharia law.Halal is anything which is lawful in Arabic language.Muslims believe entirely in Halal laws and believe it to be a way of eating which should be followed.Halal also makes no reference to the consumption of blood as in this way of slaughtering the meat they believe that all the blood from the animal gets removed.