Question

Please answer the following questions(true/false)

1. When Barack Obama was sworn in as the president of the United States, he inherited a situation that had confounded his predecessors for half a century. America's complex relationship with Cuba illustrates the impact the political, legal, and regulatory environments can have on international trade and global marketing activities

2. Bribery payments are considered a deductible business expense in many European countries

3. Globalization is presenting significant marketing opportunities for professional sports organizations such as the National Football League and Major League Soccer.

4. Market research should focus on finding out how a potential customer can be changed into an actual customer.

5. As cultural information and imagery flow freely across borders via satellite TV, the Internet, and similar communication channels, new global consumer cultures are emerging.

6. Vegetarians form a category of people that are embedded within a broad culture forming a subculture, which in turn represent an attractive niche marketing opportunity

7. Market research is the project-specific, systematic gathering of data and is the activity that links the consumer, customer, and public to the marketer through information

Answer 1

1. TRUE -----Cuba and the US have a relationship crisis over the years. When Barack Obama was sworn in as the president of the United States at that time he faced a situation that had confused his predecessors for half a century. Now the situation changed due to Barack Obama. In 2014 Cuban President Raul Castro; announced that normalizing relations with the United States. ..

2.TRUE ------- a business practice of offering or demanding cash, gifts, etc. Western MNCs and certain companies in   Eastern Europe have wide opportunities for this corruption; therefore it's a deductible expense in many European nation's business accounts.

3. TRUE ------- Globalization positively affected the marketing opportunities for professional sports organizations.

4. TRUE -------- Market research can help to develop a more detailed picture about customers and understand how to approach them; it should help to focus on how a potential customer into an actual customer; It helps to study the age, income, location, etc.

5. TRUE -------- Persons who identify with these cultures share meaningful symbols of consumption; some of these emerging cultures are fast food culture, credit card culture, etc.

6. TRUE ------- No doubt; Vegetarians creates a category of people that are embedded within a broad culture forming a subculture, which in turn represents an attractive niche marketing opportunity.

7. TRUE ------- Market research contains the project-specific and systematic gathering of data and is the activity that links the consumer and public to the marketer through information.