Question

In: Computer Science

A Mediterranean restaurant chain with more than 25 restaurants in Southern California is trying to expand...

  1. A Mediterranean restaurant chain with more than 25 restaurants in Southern California is trying to expand its operations. After reading the information presented in this module and other sources, write a two-page paper that outlines a mobile marketing program for this company. What are three mobile marketing strategies that you recommend for this company? What are the bases of your recommendations for reaching out to the largest number of potential customers with a moderate cost?
  2. Multichannel, cross-channel, and omnichannel are being increasingly used by all types of businesses. After reading the information presented in this module and other sources, write a two-page paper that compares and contrasts these three strategies. Provide one advantage and one disadvantage of strategy. Also provide examples of three companies that are using each strategy. Why is omnichannel being adopted by a growing number of companies? Discuss.
  3. The “hypersocial” model is gaining popularity. After reading the information in this module and other sources, write a two-page paper that lists four organizations that you consider to be hypersocial. What are the bases of your classification? What are two factors that make an organization hypersocial? What are two advantages of a hypersocial organization compared to a traditional model?

Solutions

Expert Solution

NOTE: the main points to be considered for writing the essay are given below

ESSAY1:

A Mediterranean restaurant chain with more than 25 restaurants in Southern California is trying to expand its operations, so mobile marketing is a best option to share this information to the public.

Mobile marketing is the act of advertising about any activity or some firms in order to get public attraction via mobile devices such as tablets or smart phone.

The three best mobile marketing strategies that could be adopted here are:

1. Marketing based on specific location.

2. Social media advertisements or google ads

3. Text message marketing

1. Marketing based on specific location:

· Using techniques like geofencing

· Where the company or firm marks some area where they want to attract customers or where their business is situated with virtual fences

· So when a mobile user enters the fenced area, he/she will get some kind of advertisements or notices about the business

· The advertisements may be like the special sale or big discount etc.

· Here, is the case its very good mode of marketing because this is a restaurant so every mobile user will be keen in checking the messages or ads about the offers and discounts on food orders

· Every mobile users will be notified with the ads.

· Very easy mode of spreading the business news to many people within short time.

2. Social media ads or google ads

· Now a days, social media are a great influencers on every fields like fashion, food, travel etc.

· People get motivated by the feeds on the social media.

· So a business can be very easily marketed using social media

· The business or firm can start business pages in the social media account like, facebook, instagram etc and can market their products using advertisements, posts about their services, seasonal discounts etc.

· Also the advertising option provided by google can also be used.

· This is having a very reasonable rate.

· The business team in the case provided is having a great scope of increasing their business using these methods.

· Also the ads by google could be affordable to firms like the restaurant group in the case provided.

3. Text message marketing:

· In this kind of marketing the business can be improved by using normal text message strategy.

· Users can be greeted by the business by sending greetings during some festivals and along with that they could display the products and offers of the season

· Coupons or promo codes could be sent via text messages

· Which could be used to deduct the money during purchase

· For the restaurant in the case provided could easily choose this method to attract more customers

· They could share their new items of the day

· Also coupons can be provided so that giving offers can attract more customers.

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ESSAY 2:

Multi channel marketing

Cross channel marketing

Omni channel marketing

1.uses multiple channels to reach to the customers while marketing, the channels are not connected

1. use channels to reach the customers, but here the channels are connected

1. use multiple channels as in the other to cases, but in a much better way

2.each channel works independant from the other

2. each channel depends on the other

2. each channel depends on the other

3.Used in early time

3. used some time ago

3. used by most businesses today

4.channels doesnot work together

4. channels work together

4. channels work together and at the same time too.

5.Its more focused on achieving the company goals

5.based on the requirement of the marketing it may be company based or it may be working for the customer satisfaction.

5. both company and customer is considered with same importance in this kind of marketing.

6. here there is no transparency among the multiple channels in the system, that is one channel hides its details from the other

6. here based on the kinds of channel, there is transparency. That is some channel may be transparent to the other, while not for some others.

6. here there is a complete transparency among all the channels of the omni channel marketing

7. here the channels are competing with each other, so that the customer is given a choice to select the best channel among all the channels provided

7.here the group of the selected channel work close to each other in sync, which ultimately provides the user invariable experience, that is the user is not able to find any different between the services provided by the differenr channels.

7.here all the channels work each other by sharing data and communicating with each other so that the customer is given a seamless experience.

ADVANTAGES OF MULTI- CHANNEL MARKETING:

· Allows consumers to easily connect with channels of their all time favourites

DISADVANTAGES OF MULTI- CHANNEL MARKETING:

· Requires very complex and advanced data analysis about the market

ADVANTAGES OF CROSS- CHANNEL MARKETING:

· Increasing engagement and communication with the customer through many channels

DISADVANTAGES OF CROSS- CHANNEL MARKETING:

· There is many difficulty in managing the multiple channels

ADVANTAGES OF OMNI CHANNEL MARKETING:

· Higher customer satisfaction

DISADVANTAGES OF OMNI CHANNEL MARKETING:

· More number of channels can lead to competition among the different brands.

Examples of company using:

Multi-channels were used by JC.Penney, which was the first department to sell their products online.

Mercedes Benz company uses cross channel marketing strategy to market their products.

Amazon, the great online selling platform uses, omni channel mode of marketing.

Omni channel was adopted by many companies because:

· It’s the best available marketing strategy which provides the users with great satisfaction.

· It attracts more number of customers to the specific brand and increase the revenue of the business

· It provides better way of customers data collection and its analysis, so its made more easy here.

· This method is very much cost effective when compared to the other methods, based on the better services it provides.

· Better way of finding the ideal customers for a given business by analysing the customer data. And this can also be used for attracting these ideal customers to the products.


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