Question

Titan Computer Company manufactures a tablet computer called All Pad. The company sells these tablets through large big box retailers. This tablet computer is less expensive than similar products sold by All Pad’s competitors and has 16GB of internal storage compared to 32GB or more as offered by Pear Corporation, the leading competitor. The Titan Computer Company has recently experienced some increased production costs resulting from significant rework, whereas Pear’s reputation for quality is unmatched, and the company sells its product at a significantly higher price point than the All Pad.

Titan Computer Company would like to improve quality and decrease costs. Your group has been tasked as a committee to produce a plan to accomplish this by improving processes and training production workers to reduce rework and failed quality inspections. Your committee believes that increasing quality will ultimately increase sales by at least 3% annually.

For each strategic objective, suggest a measure you would recommend in Titan Computer Company’s balanced scorecard.

Answer 1

Balance scorecard is a method which displays organisation's performance into four dimensions namely:

Financial Perspective: Operating ratio and average revenue will be covered in this perspective. Copany need to achive its target operating ratios. Cpompany need take appropriate action to control and manage its operating expenses.nd also have to achine the target revenue as set in the budget. Copany can boost up revenue by adding additional services or by increasing selling price.

Customer Perspective:   "How to customer view us:"in this stagetaitan has to identify customers and market segments in which they want to compete.Manager of Titan has to identify lead indicators which make a particular business unit different and unique from that of others.Lead indicator may vary from customer to customer.Example On time delivery, On site service, after sale support etc etc..

Internal Business perspective: Establishing customer relationship by providing after sale services will be covered under this perspective. This will ensure retention of customer which will help to maintain retain earning. Additional services may be provided to customer in order to retain customer. Titan need to take all these measures in order to retain customers.

Learning and growth Persoective: Providing proper training to employees will ensure the quality that company wants to achive. Titan has failed on this aspect. Skillfull employee is very important factor to achive the objective of Titan company.