In: Operations Management
The CEO of California Life Insurance Company is intentional to craft and clearly define the firm’s strategy as one that will result in nothing less than 60% of market share in the group benefits sector of the U.S. life insurance industry. Which of the following reasons why firms need strategy is present in this scenario?
a. Strategy as target
b. Strategy as philanthropy
c. Strategy as decision support
d. Strategy as coordinating device
a. Strategy as target
This will ensure effective plannig and impact of the strategy developed as a target that the organization should achieve accoridngly