In: Accounting
Life insurance pays your heirs when you croak, and pays nothing otherwise. Let's suppose Northwest Mutual offers me a $100,000 life insurance policy. Now suppose I have a utility function over what I leave to my family, LaTeX: U=W^{0.75} U = W 0.75 , where W is the resources available to my family next year. Assuming that, if alive, I'm worth $100,000 to my family (in wages, child care, cooking, and fun), what is the maximum price I'd be willing to pay for this life insurance policy for one year?