In: Accounting
Ciena & Associates
The following customer segmented quarterly income statement is for Ciena and
Associates, a firm that performs legal services
Customers Koontz Davis Nello Total
Sales revenue $150,000 $750,000 $100,000 $1,000,000
Variable costs 125,000 600,000 80,000 805,000
Contribution margin $ 25,000 $150,000 $ 20,000 $ 195,000
Direct fixed costs 7,500 157,500 5,000 170,000
Allocated fixed costs 3,000 15,000 2,000 20,000
Profit (loss) $ 14,500 $ (22,500) $ 13,000 $ 5,000
Management is concerned about the significant losses associated with the Davis
account and would like to drop this customer. Allocated fixed costs are assigned to
customers based on sales revenue.
If Davis is dropped, total allocated fixed costs are assigned to the remaining
customers, and all variable and direct fixed costs for the Davis account will be
eliminated.
Required
a. Perform differential analysis. Assume keeping all customers is Alternative
1, and dropping the Davis account is Alternative 2.
b. Which alternative is best? Explain.
c. Summarize the result of dropping the Davis account.
d. Explain what happened to the profitability of the other two customers as a
result of dropping the Davis account.
e. Assume all the facts of this problem remain the same with one exception. As
a result of dropping the Davis account, Ciena and Associates is only able to
reduce the direct fixed costs associated with the Davis account by 90 percent.
The remaining 10 percent will not be eliminated for several more years. Does
this change Ciena's decision as to whether to drop the Davis customer?
a. Differential Analysis
Alternative 1 | Alternative 2 | Difference | |
Sales revenue | 1000000 | 250000 | 750000 |
Variable costs | 805000 | 205000 | 600000 |
Contribution margin | 195000 | 45000 | 150000 |
Direct fixed costs | 170000 | 12500 | 157500 |
Segment profit | 25000 | 32500 | -7500 |
Allocated fixed costs | 20000 | 20000 | 0 |
Profit / (loss) | 5000 | 12500 | -7500 |
Working:
ALTERNATIVE 1 | ALTERNATIVE 2 | |||||||
Koontz | Davis | Nello | Total | Koontz | Nello | Total | ||
Sales revenue | 150000 | 750000 | 100000 | 1000000 | 150000 | 100000 | 250000 | |
Variable costs | 125000 | 600000 | 80000 | 805000 | 125000 | 80000 | 205000 | |
Contribution margin | 25000 | 150000 | 20000 | 195000 | 25000 | 20000 | 45000 | |
Direct fixed costs | 7500 | 157500 | 5000 | 170000 | 7500 | 5000 | 12500 | |
Segment profit | 17500 | -7500 | 15000 | 25000 | 17500 | 15000 | 32500 | |
Allocated fixed costs * | 3000 | 15000 | 2000 | 20000 | 12000 | 8000 | 20000 | |
Profit / (loss) | 14500 | -22500 | 13000 | 5000 | 5500 | 7000 | 12500 | |
* The allocated fixed costs are assigned based on the sales revenue of the customers. |
b. The alternative 2 is the best as it gives an additional profit of $7,500 compared to Alternative 1.
This is because the loss of $7,500 from Davis after the direct fixed costs will be avoided if Davis is dropped.
Contribution margin from Davis is $150,000 whereas the direct fixed costs relating to Davis is $157,500 which is resulting in the above loss.
c. The total profit will be $12,500 as compared to present profit of $5,000 as the loss from Davis of $7,500 will be avoided. The total allocated fixed costs will remain the same as this is to be borne by the other two customers based on their respective sles. Hence the allocated fixed costs of Koontz and Nello will go up by $9,000 and $6,000 respectively as the allocated fixed costs of Davis have to be reallocated to these two customers.
d. The profit for Koontz will go down by $9,000 and that for Nello by $6,000 due to the additional allocation of fixed costs.
e. The alternative 2 will result in a loss of $3,250. Hence Ciena will not drop Davis customer.
The total allocated fixed costs for Davis is $157,500. If 10% of this amount i.e., $15,750 cannot be eliminated , Alternative 2 will give a loss of $3,250 ($12,500 - $15,750) since the total profit with full direct fixed cost elimination is $12,500.