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In: Economics

Your company has developed a new scanning machine which can facilitate clearing of goods at the...

Your company has developed a new scanning machine which can facilitate clearing of goods at the
Ports and you have been tasked by the Managing Director to sell the new product idea to the Tema
Ports. As a Marketing manager:
a. Discuss the selling process you will recommend your Sales officer follows in order to achieve
success?.
b. Why is personal selling important in industrial situation?

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