Question

Step 1: Search the internet for 2 different ads (for clothing, technology, food, whatever you want); one of them should use central processing techniques, and the other should use peripheral processing techniques.

Step 2: Copy and paste the ads into your document and answer the following questions.-------

-use peripheral processing techniques.

1) Identify the persuasive techniques used in each ad.  That is, what are the source, message, and audience characteristics for each ad, and how do you know one is central and the other is peripheral?

2) How effective do you find the ads?

3) Is there a way they could be improved?

Step 3: Based on what you have learned about persuasive techniques, design an ad for a product of your choice (can be something already existing or something you make up).

You can either submit a graphic copy of the ad or write a description of it.  Be sure to also include information about:

1) What is the product?

2) Who is the intended audience?

3) What is the message of the ad?

4) How would it be communicated?

3) What kinds of pressure might be felt by those who deviate from the norm, in either direction? (~75 words)

4) Given this normative information, are you motivated to change your studying behavior in any way?  Why or why not?  (~75 words)

5) Describe other norms that operate in our class (or other online classes).  What pressures are exerted to conform?  How are deviations dealt with?  What do you think of these norms? (~150 words)

Answer 1

Swiggy Add:-

1) what is the product? product is readymade food items. for example pasta, biryani, pizza, etc.

2) Who is the intended audience? office going people, people who want to party or who want to organise a small get together, people who don't have time to cook, etc. the target segment is people from all ages and every gender and every caste and community.

3) What is the message of the ad? The message is "get instant delicious food with instant delivery"

4) How would it be communicated? It would be communicated via internet, television, radios, social media like facebook,etc.

Broun Epilator add:-

1) what is the product? Broun Epilator used for unwanted hair removal

2) Who is the intended audience? females

3) What is the message of the ad? The message is that now girls can get rid of thier unwanted hairs at cheaper cost at their home comfort. No need for going to salon and suffering the pain of waxing and shedding lots of dollar . This one time investment is worth it.

4) How would it be communicated? It would be communicated via internet, television, radios, social media like facebook and , online purchasing sites such as amazon and fipkart, etc.