Question

In: Accounting

The New Athletics Company produces a wide variety of outdoor sports equipment. Its newest​ division, Golf​...

The New Athletics Company produces a wide variety of outdoor sports equipment. Its newest​ division, Golf​ Technology, manufactures and sells a single​ product: AccuDriver, a golf club that uses global positioning satellite technology to improve the accuracy of​ golfers' shots. The demand for AccuDriver is relatively insensitive to price changes. The following data are available for Golf​ Technology, which is an investment center for New Athletics

Requirements

1.

Compute Golf​ Technology's ROI if the selling price of AccuDrivers is $640

per club.

2.

If management requires an ROI of at least 30​% from the​ division, what is the minimum selling price that the Golf Technology Division should charge per AccuDriver​ club?

Assume that New Athletics judges the performance of its investment centers on the basis of RI rather than ROI. What is the minimum selling price that Golf Technology should charge per AccuDriver if the​ company's required rate of return is 20​%?

Total annual fixed costs

$35,000,000

Variable cost per AccuDriver

$400

Number of AccuDrivers sold each year

170,000

Average operating assets invested in the division

$49,000,000

Solutions

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