A business that makes large donations to charities is socially responsible Select one: True False

A business that makes large donations to charities is socially responsible

Select one: True False

Expert Solution

False.

A business that makes large donations to charities may or may not be socially responsible.

Corporate giving can make a business look good to the public. Think of it as another marketing channel – being a philanthropic business is a great way to raise the profile of an organisation and improve its reputation amongst theaudience. According to one study, millennials spend 70% more on brands that support causes they care about. The Charities Aid Foundation also found that 51% of British adults are more likely to buy a product or use a service if a company donated to charitable causes.

Corporate philanthropy is also a rich source of audience engagement, particularly with younger generations who are more likely to engage with brands on social media to discuss social responsibility issues.

These businesses may however indulge in other socially and environment detrimental activities which may reamin unknown to the public.

Rahul Sunny answered 2 years ago

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