1.Identify the main research
problem.
2.Analyze the main underlying causes
of the existing problem.
3.Establish the cause-and-effect
relations between the various aspects.
4.Formulate the best solutions to
address the problem.
CASE 1: ZAPPOS FACES COMPETITIVE CHALLENGES
Zappos Faces Competitive Challenges
Zappos, based in Las Vegas, is an online retailer with the
initial goal of trying to be the best website for buying shoes by
offering a wide variety of brands, styles, colors, sizes, and
widths. The Zappos.com brand has grown...