Question

What are the different ways an organization can go global?

Answer 1

Different ways that a company can go global are:-

1. Exporting: the company can export its product to get its feet in the market of the country they want to set business in. This will allow the marketing team. To review the competition, demand and the structure of the market essentially creating a strategy for action.

2. Franchising: the business can invest in getting a franchise, this would allow a company to be able to get into the market without them having the need to spend a huge amount of capital.

3. Acquisition: acquisition allows a company to essentially acquire a company that is already established in the target market, absorbing all of its resources and research and utilize their reach to their own benefit.

4. Greenfield investment: this is where companies and businesses form a project of their own and spend a huge capital to make their presence a reality and strengthen the market position which cannot be achieved by the other strategies.