In: Accounting
ZZZ Company produces and sells three products. Information
about these products for the month of May is given below:
Product A Product B
selling price per unit $16 $14
variable costs per unit $ 7 $ 6
number of units sold 20,000 25,000
Product C
selling price per unit $20
variable costs per unit $15
number of units sold 24,000
ZZZ Company reported total fixed costs of $166,000 in May.
In order to improve profitability, ZZZ Company made the
following changes in June:
1. adjusted the selling price of Product B
2. increased the advertising for Product B by $30,000
These changes resulted in the number of units of Product B
that were sold doubling. However, these changes also
resulted in the sales of Product A decreasing by 30% as
some customers started buying Product B instead of Product
A. Assume the sales of Product C were not impacted by these
changes.
Calculate the selling price per unit for Product B needed in
June in order for the June net income to be the same as the
May net income.