In: Economics
What are the trends of Automation and Artificial Intelligence in the Automotive Industry? Write down in at least 1000 words with references.
Artificial Intelligence ( AI) and self-driving cars are also
complementary subjects in technology. Simply put, you can't even
think about one without the other. While AI is being applied at
rapid pace in a variety of industries, the way it is being used in
the automotive industry is a hot-button issue right now. With every
car maker and their mother racing to develop artificial
intelligence and self-driving technologies, there is also a host of
technology companies and start-ups with the same intent. Although
many believe that personal, autonomous vehicles are the future,
there are several ways in which AI and machine learning are
implemented in the construction of vehicles.
Many big auto manufacturers are focusing on developing their own
self-propelled cars and driving apps, but we're going to
concentrate on fairly young tech companies and start-ups that have
arisen from the concept of self-driving vehicles.
Whether their technology is for use in public transport, ride
sharing or personal needs, the following companies are at the
forefront of autonomous vehicle technology.
NuTonomoy 's technology, nuCore enables robust and human-like
handling of vehicles (without error). The program helps vehicles to
handle even the most complicated traffic conditions. The goal of
the organization is to have fleets of autonomous cars wherever they
are required to ensure safer highways, less traffic and less
emissions. Industry impact: Recently, NuTonomy partnered with Lyft
to test vehicles in the Boston Seaport District, provide Lyft
riders with rides and gain more momentum to change the way people
get around.
Until the automotive industry is comfortable having AI take the
wheel, it first needs to position it in the co-driver 's seat. AI
lends itself perfectly to the potential of innovative safety
technology for connected vehicles. And this allows consumers,
suppliers, and regulators to get acquainted with AI as a driver
before they get their own license to drive. Through tracking
hundreds of sensors, AI will identify hazardous situations. It may
warn the driver or take emergency control of the vehicle to prevent
an accident. Emergency braking, cross-traffic warnings, blind spot
tracking, and driver-assisted steering can help avoid accidents and
save lives in the process.
The mechanical muscle required to control steering, braking, and
acceleration of the vehicle has been within reach for almost a
century. The reason Autonomous Cars don't block the streets now is
that they haven't had a brain until recently.
The amount of computing power needed to drive a vehicle is
enormous. Given the strength of modern computers, traditional
computer programs are simply not up to the challenge. The
explanation for this is driving involves more than following a set
of rules or an algorithm; it involves learning. In other words , it
includes AI. And although a variety of automakers and auto
companies are working on AI applications for the automotive
industry,
Waymo is not just Google's entry into the Autonomous Vehicle
Production Industry, it seems to be its long-term attempt to gain
market domination. Waymo has been conducting test drives in Phoenix
for the last year with plans to launch a public hailing service by
the end of 2018. Waymo's AI software crashes vehicle lidar data,
radar, high-resolution cameras, GPS, and cloud services to generate
the vehicle's control signals.
AI is doing more than listening to what is happening in the
vicinity of the car. Powerful deep-learning AI algorithms can
reliably predict what artifacts are likely to do in the vehicle's
travel direction.Waymo knows that at any moment they could walk
into the street. Waymo predicts that it could start moving again.
The most useful feature of AI in automotive applications is that it
is continually learning and changing the rules that it uses to
navigate the lane. Every vehicle makes the information it learns
available to the rest of the fleet. The effect is a virtual neural
network of self-driving vehicles that learn the way they go.
Tesla has succeeded in becoming a household name on the electric
car market. Already she tries to do the same thing for self-driving
cars.
Eight cameras, an array of ultrasonic sensors, a sonar, a
forward-facing radar, and a GPS collect virtually the same kind of
data from the world as Waymo. And like Google, all the data is fed
into an AI system that transforms sensory data into vehicle control
data.
The Tesla Autopilot app goes beyond driving a car where you tell it
to go. If you're not in the mood to chat, AutoPilot will check your
calendar and drive you to your scheduled appointment.
If autonomous cars shuttle us around with an AI driver, or if the
driver assist only lends a helping hand, the connected vehicles
require a gob of data to do their thing. The use of artificial
cloud intelligence systems means that data is accessible when
needed.
Unlike traditional cars, connected vehicles can do more than warn
us to check-engine lights, oil lights and low-battery indicators.
AI tracks hundreds of sensors and is capable of identifying issues
until they impact the operation of the vehicle.
Through tracking thousands of data points per second, AI can detect
minute adjustments that may signify an outstanding component
failure often long before the failure could leave you stranded. In
October 2018, Volkswagen and Microsoft announced a collaboration to
turn the car maker into a digital service-driven business. Through
taping the power of Azure IoT, PowerBI, and Skype, Volkswagen aims
to bring customer service, telematics, and collaboration solutions
to the automotive industry.
Between email ads hidden behind trick subject lines, pay-per -
click website ads, and social media monetization, advertising
competition has become intense. To make matters worse, sorting
through raw data to target qualified prospects has become, to say
the least, unworkable. AI-based cloud services provide the perfect
solution for targeting a captive audience of eligible prospects. It
doesn't get any better than that in the advertising industry.
With AI 's link to big data, vehicle infotainment systems can be
used to provide drivers with goods and services based on a wealth
of raw data. Here are a few examples of how this works. A driver
whose social media posts have revealed wedding plans may be alerted
to a sale in a wedding store just up the street. A low-fuel
situation will immediately recommend the nearest gas station
(which, of course, paid for the fortunate one). Or the eating
habits of the driver can lead the device to recommend an
appropriate restaurant just around the corner. AI has the ability
to know the needs and desires of the driver, and to know when they
are in close proximity to the companies that can serve them.
Reference- Book on Automation in Automotive Industries