Describe the four steps in a segmentation process. Then, pick a
market offer (a brand, a product, a service or any other type of
market offer) that you think is struggling in the market, and
conduct a segmentation process in order to improve the situation
for this offering.
Describe the process of securitization as it is employed in the
mortgage market. Explain how this process contributed to the
financial crisis of 2008-09. Explain why mortgage rates rise and
fall in response to changes in Treasury yields.
List and describe the steps in the communication process. In the
context of the communication process, please also describe the
potential barriers to effective communication. Lastly, please also
present some techniques and approaches useful in overcoming these
barriers to effective communication.