Question

1. Nick submitted a bid of $2.75 for the keyword phrase "lift kit" for Skyjacker. His bid was the highest. The second highest bid was $2.30, and the average bid was $1.98. The cost-per-click price Nick will pay is

a. $2.75 b. $2.31 c. 2.30 d. 1.98

2. With a(n) _____, a search engine will show ads that have the keyword typed exactly as the searcher used but may also have other words within the search.

a. exact match b. phrase match c. broad match. d. modified broad match

3. Alex wants to advertiser his eXmark zero turn riding lawnmowers. People type in a variety of search words, but Alex wants to make sure the search phrase used has the words "zero turn." The rest of the phrase can be variations. He should use the ____ for his ad.

a. exact match b. phrase match. c. broad match. d. modified broad match

4. A common thread in all calls to action is that they include

a. action verbs. b. some type of price discount c. limited time offer d. a unique offer

Answer 1

1.

B

Nick has to pay 1 cent more of the bid made by the next highest bidder. Here, the next highest bid is of $2.30. so, Nick has to pay $2.31.

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2.

D

It is the modified broad match keyword type that works in the case. Though, phrase match also works.

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3.

B

In the given case, Zero Turn as a phrase must be put by the searcher with other word either before or after the phrase, so that ad appears.

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4.

A

It is the action words used that can encourage the searchers to engage with the ad and take some action.