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Read the case study titled You Want Us to Work With Marketing? and address the following questions:
1. What are some symptoms of typical cultural barriers that create obstacles to improvement?
2. How can a process focus help to break down silos in an organization?
3. What types of tools and techniques can be used to help to support a process focus and improve the process of change?
What are some symptoms of typical cultural barriers that create obstacles to improvement?
How can a process focus help to break down silos in an organization?
Process orientation deals with the individual’s side of improvement. It eliminates the silos within an organization, enhances communication and minimizes rework that takes place when various departments carry out a process. It is associated with educating the process suppliers and clients both internal and external concerning the processes needs and where value is lost(Bento, F., Tagliabue, M., & Lorenzo, F. (2020).
Suppliers and clients then can discover how they add value, anticipate the firm’s needs and suggest changes that can be advantageous to all parties. Process orientation allows internal and external supplies, process owners and clients to think collaboratively on increasing performance of jointly owned activities(Bento, F., Tagliabue, M., & Lorenzo, F. (2020).
To handle this challenge, most organizations give out organization charts to all workers, with boxes drawn around sections of responsibility. These usually encourages the development of organizational silos(Bento, F., Tagliabue, M., & Lorenzo, F. (2020).The box every person defines their role but never includes touchpoints with the rest of the department, which are thought to be co-owned by department managers. In the real sense, there is usually no joint accountability, so managers never make touchpoints a key point of concern. This is mostly true for the suppliers, or contributors, to a process. Due to this, broken touchpoint processes become sections of contention between departments can go unresolved, even during a process improvement(Bento, F., Tagliabue, M., & Lorenzo, F. (2020).
To eliminate the silo mentality an ideal is through technology to the firm’s advantage, and use programs and tools that are there to assist the teams to work collaboratively(Bento, F., Tagliabue, M., & Lorenzo, F. (2020). For instance, a current issue might be that the sales and market have different perspectives about a customer. A good idea would be to implement a tool that will thoroughly integrate customer information, allowing the two teams to have a new source information as the glue that binds them together.
3. What types of tools and techniques can be used to help to support a process focus and improve the process of change?
Organizational changes are intentional and promoted for a reason, whether that is to remain more competitive within the market, enhance business process, minimize costs or some more. Organizational change is promoted through individual change(White, S. (2019). If people fail to embrace, adopt or become proficient at the expected change, the benefits will not be realized. Organizational changes are connected to the change being realized due to individual change; after all, individual employees are the ones that make up an organization. After impacts of change in a company can be evaluated through establishing construct associated with various dimension of a company’s competitiveness as well as other related matters(White, S. (2019).
Hence there is need for;