Which of the following is an advantage of using local newspapers for advertising? This medium allows...

Which of the following is an advantage of using local newspapers for advertising?

This medium allows an organization to target skill levels very well.

It is a relatively inexpensive means of reaching many people within a specified geographic area who are currently looking for work.

Classified ads are usually read by many people who are either over- or underqualified for the position.

This is a better medium compared to others for luring people away from their current employers.

Newspapers are better than specially targeted journals and periodicals at reaching a specific part of the overall labor market.

Expert Solution

Answer: It is a relatively inexpensive means of reaching many people within a specified geographic area who are currently looking for work.

Explanation:

Advertisements in local newspapers help to reach to the local community better. It is relatively inexpensive and also helps to reach many people within a specified geographic area who are currently looking for work. Hence this is an advantage of using local newspapers for advertising. But it does not allow the organization to target skill levels. It is read by many people who are either over- or under qualified for the position and this is actually a disadvantage of advertising in local newspapers. It is not a better medium for luring people away from their current employers because people who are not searching for jobs mostly do not read these classifieds. Specifically targeted journals and periodicals are better than newspapers for reaching a specific part of the overall labor market. Hence all other options are wrong and correct answer is second option.

keosha answered 2 years ago

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