Question

Kindle Fire: Amazon’s Heated Battle for the Tablet Market

According to this case, what is the best alternative for amazon and steps to implement it?

I'm doing a presentation I just want to know the best alternative according to case and the implementation plan with an explanation so I can put all the information and present it in the class.

Answer 1

The Kindle Fire Amazon's heated battle for tablet market case is based on a current managerial and strategic problem being faced by organization which must be solved tactfully to allow progression as well as maintain a competitive position. The following are the recommendation to enhance its core commpetencies and capabilities as well as reduce its chances for risks and threats.

1. Strengthen distribution network

Control: As it will allow higher control to the company over its products in different markets. The company will be able to control where its products are placed and thereby will also be able to enhance the accesibility and easy availaibility of its products.

Stronger relation with consumers: strengthening of distribution network will allow the company to work more closely with end consumers by being able to reach them with the same high quality of product across different markets.

2. Develop unique marketing tactics

Higher penetration: This will help the company reach a higher number of consumers and penetrate deeper into target consumer groups. This strategy will increase the consumption and scale of its products.

Forming a partnership with consumers: unique marketing tactics will involve new and informed strategic means of communicating with the consumers and engaging them with the brand. One way that this can be done is by making consumer co-producers for the the brand.

3. Adapt to different cultural aspects of different markets the company will be able to present itself better to target consumer who would then feel a greater affinity and more likeliness of consuming the product and the service.

4. Expand into new regions this expansion will give the company exposure to new consumer groups. Another means of expansion is through product differentiation by adding new products.

5. By strngthening value network further and by adding quality and enhanced elements at different stages the company will be able to maintain competition advantage as well as put off new players from the industry by increasing barriers to entry. This will allow the company to maintain sustainable competitiveness over the other players as well as maintain a possible leadership position in the local and international markets and industry.