Question

Respond to the following in a minimum of 175 words: How will you graphically represent data in your future career? What types of graphs are typically used in that industry? What types of conclusions are drawn from the graphs?

Answer 1

Line charts, or line graphs, are powerful visual tools that illustrate trends in data over a period of time or a particular correlation. For example, one axis of the graph might represent a variable value, while the other axis often displays a timeline.

Each value is plotted on the chart, then the points are connected to display a trend over the compared time span. Multiple trends can be compared by plotting lines of various colors.

For example, the interest of digital marketing over time can be visually shown with ease through the use of a line graph. Simply plot each number of searches along the timeline to view the trend

The simplest and and most straightforward way to compare various categories is the classic bar graph. The universally-recognized graph features a series of bars of varying lengths.

One axis of a bar graph features the categories being compared, while the other axis represents the value of each. The length of each bar is proportionate to the numerical value or percentage that it represents.

For example, $4 could be represented by a rectangular bar four units long, while $5 would equate to a five-unit long bar. With one quick glance, audiences learn exactly how the various items size up against one another.

Bar graphs work great for visually presenting nearly any type of data, but they hold particular power in the marketing industry. The graphs are ideal for comparing any sort of numeric value, including group sizes, inventories, ratings and survey responses.

Pie Charts

Pie charts are the simplest and most efficient visual tool for comparing parts of a whole. For example, a pie chart can quickly and effectively compare various budget allocations, population segments or market-research question responses.

Marketing content designers frequently rely on pie charts to compare the size of market segments. For example, a simple pie graph can clearly illustrate how the most popular mobile-phone manufacturers compare based on the sizes of their user-bases.

Audiences are able to quickly understand that stock photography is the most-used visual in marketing, with original graphics – like those that can be – coming in as a close second