Question

Please comment on what how you think, if at all, CSR changes when the company is not the US or when US companies deal with foreign companies. Does CSR have any impact on marketing? How so?

Answer 1

If we look closely CSR is mainly those initiatives which are taken by the business organization so that they can contribute towards the upliftment and social benefits of common public.

Looking at the present scenario in the American market, irrespective of the firm is from the USA or from other countries, the majority of customers go for the products of those organizations which are involved in exceptional CSR activities. There are a number of evidence where the company could not perform well despite having a good brand image as it was not involved in CSR activities. Similarly opposite is true.

Thus the firms are required to be actively involved in various CSR activities along with the vendors and their suppliers. Customers have a close eye on these activities. Thus it is quite significant that if the company is involved in these activities, then it must convey these initiatives to the target customers so that they can gain an attention and thus improve their customer base.

Yes, CSR has a very vital role particularly in the marketing done in the USA. Majority of customers wants to buy those products which belong to the firms involved actively in these social causes. Such initiatives create a positive image of the company among the customers and thus it a company can be successful in having a successful market campaign.

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