Question

Denzel and Michael are both in their mid-thirties and work in finance. Since Denzel is married and has two kids while Michael is still single, what they are willing to spend money on is quite different. This suggests that _____________________________.

		marketers should always use a consumer's age and gender to predict that consumer's preferences
		the family life cycle model can explain these differences in buying behavior
		they will have different brand preferences across all product categories
		segmenting a market isn't always helpful
		it is impossible to predict what these two consumers will buy

Crest just launched a new toothpaste that is formulated to help treat sensitive gums. There is a risk that this new toothpaste will mainly be bought by consumers who previously bought another Crest toothpaste, and in that case, total sales of Crest toothpastes will not increase much. This is typically referred to as _________________.

		market duplication
		cannibalization
		undifferentiation
		demarketing
		market stealing

To be meaningful, a segmentation of a market should lead to groups of potential buyers that differ in terms of what benefits or marketing activities interests them. This represents the ___________________ criterion.

		causality
		accessibility
		accountability
		substantiality
		responsiveness

A study a few years back indicated that many social media users perceived the Prius to be weak and even un-American. Based on this information, the Prius brand needs to be _________________________ in order to become more popular with these consumers.

		differentiated
		repositioned
		repurposed
		segmented
		targeted

Answer 1

Q .
Answer: marketers should always use a consumer's age and gender to predict that consumer's preferences.

Q.
Answer: cannibalization. As, Crest formulated the old toothpaste with new feature , there is risk that customer will new toothpaste which in turn will not increase the sales much. This is cannibalization.

Q.
Answer: accessibility. Market segmentation should lead to group of buyers that differ in terms of benefits or marketing activities interests them.

Q.
Answer: targeted. The Prius brand needs to be targeted in order to become more popular with consumers.