In: Operations Management
25) What is a critical element associated with using a particular type of middleman?
Group of answer choices
number of employees
knowledge of the culture of the target market
cash-flow patterns
influence over the target market
mode of transportation for moving goods
26)
According to experienced exporters, what is the only effective way to select a middleman?
Group of answer choices
Talk personally to ultimate consumers to find whom they consider to be the best distributors.
Consult trade organizations and select the distributor recommended by them.
Conduct a background check on all the distributors available in the target market.
Issue a request-for-proposal to all distributors in the target market and evaluate their responses.
Consult other manufacturers of similar products and select the distributor recommended by them.
27)
What are the major components in the marketing communications mix for most companies?
Group of answer choices
public relations and sales promotions
advertising and personal selling
direct selling and trade shows
direct selling and sales promotions
public relations and advertising
28)
Due to differences in culture in different markets, standardized products that are marketed globally will most likely require
Group of answer choices
standardized secondary attributes.
different primary functions.
consistent promotional messages.
standardized marketing strategies.
different advertising appeals.
25) What is a critical element associated with using a particular type of middleman?
cash-flow patterns
The financial ramifications of an appropriation strategy are regularly overlooked. Critical components are capital prerequisite and cash flow patterns associated with utilizing a particular kind of middleman. The maximum venture is usually required when a company establishes its own internal channels, that is, its own sales power.
26) According to experienced exporters, what is the only effective way to select a middleman?
talk personally to ultimate consumers to find whom they consider to be the best distributors.
Experienced exporters propose that the best way to choose a
middleman is to go personally to the nation and talk to ultimate
clients of your item to find who they consider to be the best
distributors Visit each conceivable middleman once before choosing
the one to speak to you; search for one with key individual who
will take the new item to their heart and make it a personal goal
to make the sale of that line a triumph.
27) What are the major components in the marketing communications mix for most companies?
advertising and personal selling
The different kinds of marketing communications an organization utilizes form its advancement or communication blend, which comprises of advertising, sales advancements, advertising and exposure, personal selling, and direct marketing
28) Due to differences in culture in different markets, standardized products that are marketed globally will
a different advertising appeal
advertising appeals are certainly not culture-free, because cultural values and standards are installed in them