Explain concept testing, conjoint analysis and simulated test
marketing
Explain how companies will need to modify how they conduct and
use these techniques in a pandemic situation?
Explain how a hypothesis testing for a mean is similar to a
hypothesis test for a proportion. Then explain how z-test for a
mean is different than a t-test for a mean.
Assume you are the VP Global Marketing of BMW. Explain how you
could use the concept of backward innovation and another concept
you have learned in this Global Marketing Management course to
promote your company’s products in China.