Compare and contrast a crafts fair and farmers market to a non-standardized market where consumers do...

Compare and contrast a crafts fair and farmers market to a non-standardized market where consumers do not perceive sellers as all being the same.

Provide an example of a non-standardized market.

Expert Solution

A farmer's market, or, the craft fair is a way to create awareness in a local area, and, drive sales.

Dominating a farmers' market

Get feedback; invest in the product. Prepare for credit card transactions for buyers.
Be confident, competitive, and, keep it professional
Engage folks to draw them to your booth
Prepare bundles of products with themes
Sell the products at local markets
Sell seasonal products, and, those that are trending

Non-standardized market example

This is for increasing international involvement of organizations. International markets are an example, think globally, act locally.

Example of an organization - Coca Cola

Centralized organizational design, country specific factors to customize; targeted actions, general approach to marketing, influenced by the local environment

Ethnocentric approach - market products internationally the way an organization does domestically. Ethnocentric is a standardized approach; consider the needs of foreign customers

Polycentric approach - Customize to meet the needs of the target market

Rahul Sunny answered 2 years ago

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Compare and contrast a crafts fair and farmers market to a non-standardized market where consumers do...

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Expert Solution

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