In: Statistics and Probability
Within-subjects factors involve comparisons of the same subjects
under different conditions.
Between-subjects factors involve comparisons using different
subjects under different conditions.
The main advantage of within-subjects designs is that individual differences in subjects' overall levels of performance are controlled. This is important because subjects invariably will differ greatly from one another.For example If an experiment is conducted comparing four methods of teaching vocabulary and if a one person is used for each of the four teaching methods then IQ, ability, age and other important variables remain the same in repeated-measures as it is the same person
Other advantages: