In: Economics
Fairway Corporation is a large Canadian company with offices in all major cities. Business has been booming lately and the company is having difficulty dealing with the large increase in information. These issues have resulted in customer complaints about poor service and complaints from the sales department about being unable to get updated product information for their sales clients. The company needs to learn how to better manage information. A large new competitor has just entered the Canadian market and Fairway Corporation needs to focus on ways to keep their long time customers and find new customers. They have decided that they need someone with business experience to help them. You are a business expert and knowledge worker and you have studied Busi 237. Using the terms and concepts from your textbook explain what Fairway Corporation needs to do to fix their problems.