Question

In: Finance

Daphne Baker plans to sell blueberry pies at a local farmer's market. The permit and space...

Daphne Baker plans to sell blueberry pies at a local farmer's market. The permit and space rental will cost her $2,200 for the June through August season. She expects to have an average variable cost of $2.15 per pie and expects to sell 900 pies per month. Daphne also expects all other fixed costs to be $3,000 for the entire season. If she wants to realize a $12,000 profit, how much should she sell each pie for? Assume no sales tax (round to the nearest penny and enter answer like this $9.46)

Solutions

Expert Solution

CALCULATION OF SELLING PRICE

We can calculate selling price by cost plus desired profit method

Expected sales=900 per month*3 month=2700 Nos.

Variable cost of 2,700 pies@$2.15 per pie=2700*$2.15=$5,805

Rental cost for the season =$2,200.

Other fixed Cost for the season =$3,000

Desired profit=$12,000

Required total sales from $2,700 pies=Variable cost+rental+fixed cost+desired profit

                                                        =$5,805+$2,200+$3,000+$12,000

                                                      =$23,005

Selling price to be set to get a profit of $12,000=$23,005/2700=$8.52037 or $8.52(when rounding to nearest cents)

Particulars

per unit

2700 units

Sales(A)

$         8.52

$ 23,005.00

Variable cost(B )

$         2.15

$    5,805.00

Rental( C )

$    2,200.00

Other fixed Costs ( D)

$    3,000.00

PROFIT,P=A-B-C-D

$ 12,000.00


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