Question

In: Economics

Share your 5 assumptions that could affect hair product sales, costs, and expenses new in the...

Share your 5 assumptions that could affect hair product sales, costs, and expenses new in the market. Briefly describe the way(s) you may reduce the risks

Solutions

Expert Solution

The assumptions are When launching a new product a test market has to be done since several other products of hair are already there in market. This will help to handle the objections faced from customers on selling the new product.

R&D has to be done . The innovation part has to be taken care for the product acceptance, we have to find the prime I fluencies involved in purchasing the product.

Have to be concerned about the decision criteria made by the customers in buying a new product.So effective study has to be done .

A demographic study needs to be done how the hair condition of the people and their dependence on hair products. We have to target the customers.

A brand value has to be created for the product. It is necessary to understand market shifts and that reflects on the new product since the product has to be launched in a niche marketing


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