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What was the critical contribution of Ruth Handler at the Mattel Toy Company in developing the...

What was the critical contribution of Ruth Handler at the Mattel Toy Company in developing the Barbie doll?

  1. Handler was the first to come up with the idea for an adult-figured doll
  2. Handler invented the Lilli doll, and then modified it to appeal to American customers
  3. Handler was the first to come up with the idea that there would be just as many boys as girls who would be interested in a Barbie doll
  4. Handler invented the manufacturing technology that allowed Mattel to mass produce Barbie dolls
  5. Handler was the first to see the immense potential of an adult-figured doll patterned after the Lilli doll, but modified for the young-girl market

Solutions

Expert Solution

Answer - Option C

Handler invented the manufacturing technology that allowed mattel to produce barbie doll in mass quantities.

This was the biggest contribution of handler in the toy industry. With the help of her invention , mattle sold billions of barbie dolls. Hence Option C will be correct

Rahul Sunny answered 2 years ago
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