Question

Assignment 4 - Writing Exercise - Developing a mobile phone app On-the-Go Software, a start-up company in your community, would like to develop a new mobile phone app that will be profitable. As part of the company’s preliminary planning, the CEO, Etta Hawkins, has hired you to research the most popular apps for iPhones and other mobile devices and to analyze why you believe these apps are successful. As you research, identify who is buying these apps and hypothesize why. Also identify features that have received positive comments and hypothesize why these features are important. Write a three- to five-page letter report to present the results of your research. In addition, include a list of references as an attachment. You may include other attachments if you believe they will be helpful. Address your report to Etta Hawkins, On-the-Go Software, 1111Main Street, Mytown, MyState, MyZip

Answer 1

Answer:-

19 OCT, 2020

Mr Eatta Hawkins CEO On-the-Go software,

1111 9 W Ridgely Rd B , Lutherville Timonium, MD 21093 , USA.

Subject:- Research and analysis report on most popular mobile applications (apps).

Sir,

It is my privilege to present and make aware your company with the market research about the most popular mobile applications for the iPhones and other mobile devices.This report will present the facts about list of popular mobile apps; why these apps are successful; who are the users of these apps and why they are buying these apps and some features that received the most popular comments.

1) Google Maps;

As per our research ,it is a very popular app among the user and on 5th no. as per our research.These app can be used by anyone to find the appropriate locations, address.If someone want to search nearby restaurants or Petrol stations or want to track any residential address by using one's own voice. Well, Google Map and other google apps give users an opportunity to interact with their phone. like Siri in iPhone.Both android users and iPhone users can access this free app.they have 155.4 million users in US. but apples maps have 23.3 million users every month that means apple users are also preferring google app.This app is for everyone, college students, business persons, school kids, men and women of all ages working or not working all are using this app.Because it is designed to provide the accurate solution to the customers who want to navigate and track some nearby locations like food and drinks, things to do, shopping and other services.It can also recognise their voice.It can be used in more than 220 countries.It has got the 4.7 stars out of 5 by the world users.

Positive comments: 1)Updating very fast with new features every year.

2) Give very good description of traffic updates with blue and red lines.

2) whats app: It is also a very popular among the users and a free messaging app for iPhone and other smartphone users.This allow people to send and receive massages, photos, videos, calls, video calls and voice messages.It is successful because they are not charging fee for sending and receiving multimedia messages and give facilities of group chat or group calling nationally or international without paying any money.It has 1.5 billion users.It has got the 4.6 rating by its users.It can be used in 39 languages and is used by everyone with 12+ age. whether it is women, men, business people, house wives, working women.

Positive comments:1) I use it most frequently.

2)Excellent team who is maintaining this app.

3) Updated many functionalities this year.

3) Instagram: It is also a very popular app among iPhone and other smartphone users.It is on the 3rd place in popularity.It is popular because it allow its users to capture and share the world moments through videos and images, they can follow their friends and family and can see what are they doing and sharing.It has also offered the free service to group video chat and call. It has 800 million monthly active users which is more than the what app.It has got the 4.7 rating by its users.It can be used in 29 languages and is used by everyone with 12+ age. whether it is women, men, business people, house wives, working women.

Positive comments:

1) Popular among all my friends.

2) it is my place where i could share anything and not to be judged by extra people.

4) Youtube: It is also a very popular app among iPhone and other smartphone users.It is on the 2rd place in popularity.It is popular because it allow its users to earn and learn facilities.it also offer a voice and a platform to explore the world content, music, news and can be subscribe their favourite channels. It has 1.8 billion active users every month.It has got the 4.6 rating by its users.It can be used in 73 languages and is used by everyone with 17+ age. whether it is women, men, business people, house wives, working women, skilled, unskilled, learners, teachers and also provide a platform to earn by sharing their videos and all offers the in-app- purchase facility and its membership.people are buying its membership and app to discover the new content, music, live streams, learn from the best teachers, connect and share their own content and also provide online and offline features .people can share it with their smart t.v's.

Positive comments:1) Can Share with t.v and can control using my mobile is the best feature.

2) I love it because it has given be opportunity to earn extra money while sitting at home.

5) Facebook- It is the most popular app among the iPhone and other smartphone users.It is on the first place in popularity.It is successful because it allow its users to capture and share the world moments through videos and images, they can follow their friends and family and can see what are they doing and sharing and can also post the comment on their photos and videos.People can use GPS with their permission and can share their locations.People can purchase monthly subscription and become the supporter of their favourite page. It has 2.23 billion active users every month.Though It has got only 3.4 rating by its users.It can be used in 31 languages and is used by everyone with 12+ age. whether it is women, men, business people, house wives, working women, skilled, unskilled, learners, teachers and also provide a platform to earn by sharing their videos and also offers the in-app- purchase facility business people can make their page of products and devices . Can place on Facebook for marketing.it provide the easy way to advertise its products and offer a huge target market.  

Positive comments: 1) i love using it because i can share my all the stuff with my friends.

2) it has given me opportunity to interact with my business community and can place my products on internet market.

Here are all the facts of the mobile application market that i have shared with you above. Please Let me know if you need further clarification on anything. Hope you would find these facts significant for your software development.For further assistance please feel free to contact.

Thanks & Regards:

David Miller Manager XYZ Consultants.