Question

Create a ticket pricing scenario in which you have 1000 seats in your stadium, 3 price levels, and you have just held your first game. Following the game you are the box office manager, and management has asked you for the post game metrics. They would like to know what the ATP was for the game and what the drop count percentage for the game was. Present below not just your ATP and drop count percentage, but how you arrived at it.

Answer 1

If you want a huge ticket sales, you can follow some of the strategies of Marketing:

• E-mail Marketing
• Content Marketing
• Social Media Marketing
• Paid Advertising

Host a Contest Before Tickets Sales Open:

Host a contest before you start selling tickets so you can get people interested and signed up for your list.

This gives you a group of warm leads when it’s time to announce registration is open.

It will cost you a ticket or two put will hopefully generate many more because of your ability to market to them early on.

Offer Value Outside of the Event:

Notice the things listed on this event flyer that exist after the event is over. Pay for the event, get additional value all year.

This is also a great way to keep people connected to your event and thinking about you long after it’s over.

Help Presenters Sell More Event Tickets:

You should appeal to your target demographic so why not enable them to reach out to their list and see if anyone is interested in your event.

This graphic makes that fun and visually appealing. Don’t forget to give them a personalized referral code so you know which ones provided the most referrals.

Conference Ticket Pricing:

One popular strategy for conference ticket pricing is using tiers to capture a wider audience.

This works well if you have a wide demographic as your target audience. Incorporate upsell techniques and lower-priced ticket options.

The vital statistics are:

• First-serve percentage
• Service games won
• Break points saved
• Second-serve return points won
• Break points converted

For comparison purposes, the top five player's 2013 records on the ATP Tour as of July 29 will be analyzed along with the No. 20 John Isner and No. 50 Michael Llodra.

What emerges is a virtual ticket booth of facts. To gain access to the top of the game, even the top 50, a player must possess consistency in these five statistics.

First-Serve Percentage:

The only appreciative drop-off among the players is No. 50 Michael Llodra. He is only two percent below Andy Murray, but he is the lowest. By contrast, No. 20 John Isner is right there with the others.

• Novak Djokovic - 66%
• Andy Murray - 62%
• David Ferrer - 63%
• Rafael Nadal - 71%
• Roger Federer - 63%
• John Isner - 67%
• Michael Llodra - 60%

Service Games Won:

Winning a high percentage of service games is paramount. Offering up few chances to be broken, and holding one's own serve can be very intimidating. The top players all do it well.

• Novak Djokovic - 87%
• Andy Murray - 84%
• David Ferrer - 79%
• Rafael Nadal - 87%
• Roger Federer - 88%
• John Isner - 89%
• Michael Llodra - 85%

Break Points Saved:

Given the importance of the first-serve percentage and service games won percentage, it is no wonder that this statistic is important.

Even the best players are going to face break points. The top ones just do not concede them as often.

• Novak Djokovic - 63%
• Andy Murray - 66%
• David Ferrer - 56%
• Rafael Nadal - 68%
• Roger Federer - 65%
• John Isner - 70%
• Michael Llodra - 60%

Second-Serve Return Points Won:

When a player begins earning many of these points, they lead to service breaks. And service breaks, as pointed out a few slides ago, lead to winning matches.

• Novak Djokovic - 55%
• Andy Murray - 55%
• David Ferrer - 57%
• Rafael Nadal - 54%
• Roger Federer - 50%
• John Isner - 44%
• Michael Llodra - 45%

Break Points Converted:

This statistic shows the steepest drop-off. The top five players elevate their game when taking advantage of the big points in matches.

More breaks equate to shorter sets. Shorter, more successful sets lead to victories.

• Novak Djokovic - 42%
• Andy Murray - 43%
• David Ferrer - 44%
• Rafael Nadal - 46%
• Roger Federer - 41%
• John Isner - 34%
• Michael Llodra - 37%