Question

Case Study: Omega College
Omega College is a private liberal arts college located in a small town in the Midwest. The closest large city is about fifty miles away. There is a community college in the next town about twenty miles away. Most faculty and staff live in the town or in small towns nearby.
Originally a Protestant-affiliated institution, Omega is now a completely independent institution and receives no funding from the church. It was founded in the late 1800s to meet a pressing need for teachers in the state. Until recently enrollment at Omega has been relatively stable, with average enrollment of 850 full-time undergraduates, some limited programs for part-time students, and a very limited master's degree program in education focusing on certification issues in the state. Undergraduates come to Omega from nearby states, although there is a smattering of students from other areas of the country. There is a very small international student enrollment and most international students study at Omega for a semester and then return home.
Omega has a robust information site on U-Can (the University and College Accountability Network). The cost of tuition is $25,000 for the academic year and room and board is an additional $7800 for two semesters. About 70% of the full-time students who attend Omega receive some type of financial aid (state, federal, and/or institutional).
In each of the last four years the freshman enrollment has missed the target by about twenty students. To offset that enrollment drop, the admissions staff developed an outreach program to the nearby community college to encourage transfer students, but most of the community college transfer students go to the regional campus of the state university to complete their bachelor's degree. There is a nearby military base, but students rarely come to Omega from that source. The average enrollment over the last four years has dropped to 800 full-time students. This is of concern for many reasons, not the least of which is the financial health of the institution.
Omega has a very limited endowment (most of which is earmarked for student financial aid, some academic departmental support, and three endowed professorships) and thus is very dependent on undergraduate tuition to meet the day-to-day operating expenses of the institution. Graduate tuition for the part-time teacher certification program is a financial plus for the institution.
An annual fund program is essential to the fiscal health of the institution and relies on the generosity of board members, alumni, and friends of the institution to help fund the annual operating budget. The decline in enrollment has caused the institution to reduce nonessential budget expenditures, and faculty and staff have not received a raise for the past two years. Obviously, Omega College is just holding on and a new approach to financing the ongoing expenses of the institution is needed.
The institutional administration and faculty and the governing board are currently focused on development of a strategic plan for the institution that deals with both the financial and enrollment questions. The strategic planning committee is charged with the following responsibilities:

    1.The development of a five-year financial plan for the institution.
    2.The development of an academic plan that increases the options and opportunities for students to come to Omega College at the undergraduate and graduate levels.
    3.The development of an aggressive institutional advancement plan. As the committee does its work the college administration must work to stabilize enrollment and keep the doors of the institution open.

What other actions might you recommend that the institution consider for the short term?

Answer 1

It seems the college has earned on its goodwill in society and in academic area, which is referred in the first few lines of the case study. This also suggests that, the students who sould pass out the from the college would land in good position in terms of their careers. As a part of their future strategies to strengthen the fiscal health of college along with enhance the enrollment count, they should look back into the past, find out their older students in all possible ways they can, contact them, try to form an alumni group and proceed as follows. It is quite possible that the older students would find a priviledge to get associated with this college again, since this was their alma mater. Hence, the college can use this as one of the steps in their cause. Firstly, college can arrange a few alumni meets where the alumni group can come together. During these meets, the college can request them to publicize about Omega in other parts of the state/country/globally. Another way the college committee can build up portals for alumni group where they can be contacted for donations/referral helps. This may prove very helpful, especially as Omega is very long-established, and older students may be very successful by now.

Another way how Omega can receive help is by arranging campus selection programs. College committee should approach renowned companies of the state or country, and request them to conduct campus selection interviews for their students. This can be used as part of their publicity techniques for new enrollments. This may act as an inducement to new aspirants as they may be able to crack the campus interview and get job directly.