The most important measure for controlling digital media investments is Cost per thousand impressions (CPM) Cost...

The most important measure for controlling digital media investments is

		Cost per thousand impressions (CPM)
		Cost per click (CPC)
		Cost per acquisition (CPA)
		Cost per lead (CPL)
		Cost per sale

Expert Solution

Answer - Cost per acquisition (CPA)

Explanation - Cost per acquisition is a digital marketing tool or measure that calculates the cost for each click on the websites and is used to increase the traffic on the website.
Cost per acquisition (CPA) is also known as cost per action. It is the most important measure for controlling digital media investments (rate on investment).

Rahul Sunny answered 2 years ago

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