Question 2: Outline the most important
macro (demographic, economic, natural,
technological, political and cultural), and
micro (the company, suppliers, marketing
intermediaries, competitors, publics, and customers)
environment factors that impact on
Netflix. (10 marks – allow ~15 minutes)
Netflix Case: Netflix Uses Technology to Change How We
Watch Videos
When Netflix was founded in 1997 in the United States, the movie
rental giant Blockbuster had thousands of stores from coast to
coast, filled with video cassettes ready for immediate rental to...