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In: Economics

According to The Trend Spotter, bike shorts are trending in the fashion world. Bike shorts are...

According to The Trend Spotter, bike shorts are trending in the fashion world. Bike shorts are cropped up everywhere from Maryam Nassir Zadeh to Fendi. And the folks on Pinterest are intrigued: Searches for “biker shorts” increased 1,323% late last year.

Who is this new fashion trend’s Target Market? Then Segment that target market and define who is its Ultimate Customer. Support your answer with examples of Your ultimate customer (this can be a celebrity or article examples of customers). Please properly cite your research and utilize your reference page.

Expert Solution

Aemilia Madden, Steff Yokta Sep. 26, 2018

Wearing 'bike shorts' was a popular fashion trend in 2019. Bike shorts made appearances both on the runway from Maryam Nassir Zadeh, Fendi, to Laqan Smith and on the street style circuit. Not only this, Bike Shorts were Officially Paris Fashion Week’s Most Curious Trend.

What was the target market of this new fashion trend?

This can be segmented into two types-

Demographic- Main target of this new fashion trend were womens and the girls aged between 16 to 35.

Psychographics- Customers who follow the latest fashion trends, always going with the fashion can also be the main target of this new fashion trend.

Examples of some of the celebrities who followed this latest fashion trend with different types of looks were seen very popular at that time-

•Roberto Cavalli debuted a dressed-up biker short, sending models down the runway in beaded styles that were paired with crisp blazers.

•Marine Serre kept things sporty, styling the bike short with relaxed separates like casual tees and cool jackets.

•Maryam Nassir Zadeh sent models down the runway in bike shorts in the 2018 Spring/Summer collection, but she continued to push this 2018 trend to 2019 by wearing this bikers shorts with the combination of other clothing stuff.

References

Aemilia Madden, "How To Wear bike shorts

Spring/Summer 2019's Most Surprising

Runway Trend", The Zoe Report

Steff Yotka,'Vogue'.

Rahul Sunny answered 2 years ago

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