Question

The textbook emphasizes four strategies that interest groups use to influence public policy. Describe each if these strategies. For each strategy, make sure to provide a specific example illustrating the strategy in action.

• Response length requirement: 350 words or more

Answer 1

nterest groups are any organization of people with policy goals who work within the political process to promote such goals. Groups attempt to influence policy in various ways including:

• Lobbying government. Organized interests hire representatives to advocate on behalf of the group's interests. Lobbying activities include contacting members of Congress and the executive branch to disseminate information about the positive or adverse effects of proposed legislation.
  
• Engaging in election activities. Interests may attempt to influence elections in order to help get people who support their issues elected or reelected. Electioneering techniques include giving money to candidates, endorsing candidates or issues, and conducting grassroots activities such as get-out-the-vote drives.
  
• Educating various publics. Interest groups work hard to educate the public at large, government officials, their own members, and potential interest group members.
  
• Mobilizing various publics. To influence policy-making, many groups rely on the efforts of people who are motivated to act on behalf of their issues and causes. So-called grassroots activities might include writing letters, making phone calls, contacting policy-makers, and demonstrating.

Direct and indirect are general classifications of the techniques used by interest groups, which actually employ a wide range of techniques and strategies to promote their policy goals. Some of the more specific direct strategies that interest groups use include:

• Lobbying techniques
• Rating government officials
• Building alliances
• Offering campaign assistance

Some of the more specific indirect strategies that interest groups use include:

• Generating public pressure
• Using constituents as lobbyists
• Public protest demonstrations

Lobbying

Lobbying efforts are directed primarily at the national level: committees of Congress that consider legislation, administrative agencies that are responsible for writing or enforcing regulations, and executive departments. Lobbyists depend on their personal relationships with members of Congress and the executive branch, which are based on keeping in regular contact. Many lobbyists have served in government themselves. This means they have worked, in some cases for years, with the very people they are now lobbying; this experience gives them invaluable insights into how things are accomplished in Washington.

The critical legislative work in Congress takes place in committees. Lobbyists testify at committee hearings, provide the staff with information, and, more frequently than most people realize, actually write the legislation. They are sophisticated professionals and do not simply say to senators, "Vote for this bill or else," but instead explain why the bill is important to their constituency as well as what impact it will have in the senator's state. A lobbyist may have a politically connected member of the interest group contact the senator.

Important public policy decisions are made by regulatory agencies such as the Federal Communications Commission (FCC). Lobbyists or interest-group lawyers, particularly those representing corporations and trade associations, use the same tactics with agencies as they do with Congress. Developing regulations is a multistep process that involves initial drafting, hearings and submission of comments, and the issuance of final rules. Interest groups are involved in all stages: They testify before administrative hearings, submit comments or file briefs, and draft the regulations their clients are required to operate under.

Grass-roots campaigns

An interest group can influence policy by marshalling its constituents and appealing to the public for support. It may urge its members to write to their representative and senator or even call them on the eve of an important vote. The NRA is known for its effective use of this tactic. Direct mail can also reach people who are not members and solicit both their backing for a particular policy and a contribution. During the debate over the North American Free Trade Agreement (NAFTA), business and organized labor mounted major print and media advertising campaigns to rally public opinion.

Groups with agendas as different as MADD's, the NRLC's, and the AFL-CIO's have organized demonstrations and protests that usually get media attention to publicize their cause. Interest groups may also directly help candidates who support their positions by providing them with campaign workers and using their own members to get people to vote; they may publicly endorse candidates for office as well as give money to the candidates' campaign funds.

Political action committees

Political action committees (PACs) are groups that raise and distribute money to candidates. They may be affiliated with an existing interest group, such as a labor union or trade association, but they can be independent. When changes in campaign financing laws in 1971 limited the amount of money an individual could contribute, PACs became a major force in American politics. The number of PACs has grown dramatically in the last 20 years, as has the amount of money they donate. Under current law, there is a $5,000 limit on PAC contributions to candidates for Congress.

PACs are not always separate from other interest groups. Often they are the campaign-financing wing of a larger lobbying effort. Among the top ten PACs, judged by their donations to campaigns in recent years are the National Association of Realtors, the American Bankers Association, and the International Brotherhood of Electrical Workers. It is not surprising that labor unions give the overwhelming majority of their contributions to Democratic candidates while most business groups favor Republicans.

Litigation

When Congress and the executive branch are unresponsive, interest groups can turn to the courts for remedy. The NAACP, for example, played a major role in the landmark civil rights cases of the 1950s and 1960s. Pro-life groups have filed suit in state and federal courts to limit abortions. Planned Parenthood, on the other hand, has sought injunctions against demonstrators blocking access to clinics where abortions are performed. Interest groups may be a plaintiff in a lawsuit, provide the attorneys or underwrite the costs of the legal team, or submit an amicus curiae brief in support of one side or another.