Investment
decision- The decision of investment was made for a
Mobile (Smartphone) repair services
company. There were two ways of revenue stream.
- Revenue from repairing mobile phones.
- Revenue from annual maintenance contracts (AMC). This included
other increased benefits like a back up phone for customers during
repairs, free screen guard etc.
Answer part
1- The concept of supply and demand impacted the
investment decision in following ways-
- The first three years 2015 to 2018, the business was growing as
the demand for mobile service was growing due to the boom in
smartphone industry . The majority of the complaints received were
of broken mobile screen. The mobile screen's are delicate and the
mobile is such a handy device that it often keeps falling from your
hand damaging the screen. After warranty the authorized service
centers charge a hefty fee for screen replacement and repair. This
increased the demand of our mobile repair services which were
cheaper compared to the authorized service centers.
- In the year 2019 the business started dropping as the
smartphone companies started launching cheaper phones. Now, there
was not much of a difference in the cost of repair and a new phone.
So the demand for repairs started going down. The revenues started
dropping and so did the profitability.
- One more reason why business started facing problems was that,
looking at the opportunity and demand, many started opening mobile
repair shop.
Initially the Investment decision seemed to be lucrative, as
there was a demand in the smartphone
repair and service industry. But suddenly in the the third year
there was a drop in this demand for mobile repair and service, as
the supply of the mobile repairers and
cheaper smartphones increased.
Answer part
2-
First lets understand Time Value of Money - This principle based
on the thinking that money in hand has more value compared to
the
value that is shown in future. For
example- Many investor's make their investment
decision based on the current offering of return on investment
rather than depending on future. The future promise may seem
uncertain to them, so they might prefer keeping their money in
saving A/C and earn interest, instead of investing in a company
that is projecting profit in future.
I would use my problem solving skill (especially
critical thinking strategies) to rethink the decision in the future
by following ways-
- Critical thinking strategies involve understanding the problem
based on logical thinking. For this one needs to analyze a problem
based on proper research, using examples and supportings to
understand the problem better. Asking various questions related to
the problem can help.
- Now as per the case study here, an investor needs to consider
time value of money principle to evaluate the future return on
investment. While evaluating, one needs to ask questions like How
long it will take for the company to break even, what would be the
ROI (return on investment), what is the future of this business,
How long will the industry survive etc.
- As per the case of investing in the mobile repair company, one
has to evaluate based on the future of the industry. Like for
example- How long will the mobile repair industry flourish. Is the
repairing mobile cost effective compared to buying a new mobile. Is
the return on investment better than the interest earned from
saving bank account.
- Studying competition- How well is the competitor doing, is he
making profit, how long he is been doing business in this
industry.
- SWOT (Strength, Weakness, Opportunities and Threats) analysis
will help greatly in analyzing any business opportunity.
- Decide a final solution to the problem only after analyzing
different solutions and select the best suitable solution.