Answer: Health organization involves a vast complex of
stakeholders and participants, suppliers and purchasers, regulators
and direct providers, and individual patients, and their
decision-making. These include pyramidal and network
organizations and ethical decision-making based on public interest, resource allocations,
priority selection, and assurance of certain codes of law and
ethical conduct. This chapter discusses how complex organizations
work, with potential for application in health, and the motivations
of workers and of the population being served. Organization theory
helps in devising methods to integrate relevant factors to become
more effective in defining and achieving goals and
missions.
Stakeholders are those who may be affected by or
have an effect on an effort. Or stakeholder
is a party
that has an interest in a company and can either affect or be
affected by the business. They
may also include people who have a strong interest in the effort
for academic, philosophical, or political reasons, even though they
and their families, friends, and associates are not directly
affected by it.
One way
to characterize stakeholders is by their relationship to the effort
in question.
- Primary stakeholders are
the people or groups that stand to be directly affected, either
positively or negatively, by an effort or the actions of an agency,
institution, or organization
- Secondary stakeholders are
people or groups that are indirectly affected, either positively or
negatively, by an effort or the actions of an agency, institution,
or organization
- Key stakeholders, who
might belong to either or neither of the first two groups, are
those who can have a positive or negative effect on an effort, or
who are important within or to an organization, agency, or
institution engaged in an effort. The director of an organization
might be an obvious key stakeholder, but so might the line staff –
those who work directly with participants – who carry out the work
of the effort. If they don’t believe in what they’re doing or don’t
do it well, it might as well not have begun.
The stakeholders are
generally said to have an interest in an effort or organization
based on whether they can affect or be affected by it. The more
they stand to benefit or lose by it, the stronger their interest is
likely to be. The more heavily involved they are in the effort or
organization, the stronger their interest as well.
Stakeholders’ interests
can be many and varied. A few of the more common:
- Economics. An employment
training program might improve economic prospects for low-income
people, for example. Zoning regulations may also have economic
consequences for various groups.
- Social change. An effort
to improve racial harmony could alter the social climate for
members of both the racial or ethnic minority and the
majority.
- Work. Involving workers in
decision-making can enhance work life and make people more
satisfied with their jobs.
- Time. Flexible work hours,
relief programs for caregivers, parental leave, and other efforts
that provide people with time for leisure or taking care of the
business of life can relieve stress and increase productivity.
- Environment. Protection of
open space, conservation of resources, attention to climate change,
and other environmental efforts can add to everyday life. These can
also be seen as harmful to business and private ownership.
- Physical health. Free or
sliding-scale medical facilities and other similar programs provide
a clear benefit for low-income people and can improve community
health.
- Safety and security.
Neighborhood watch or patrol programs, better policing in
high-crime neighborhoods, work safety initiatives – all of these
and many other efforts can improve safety for specific populations
or for the community as a whole.
- Mental health. Community
mental health centers and adult day care can be extremely important
not only to people with mental health issues, but also to their
families and to the community as a whole.
The most important
reason for identifying and understanding stakeholders is that it
allows you to recruit them as part of the effort. A participatory
effort that involves representation of as many stakeholders as
possible has a number of important advantages:
- It puts more ideas on the
table.
- It includes varied
perspectives from all sectors and elements of the community
affected, thus giving a clearer picture of the community
context and potential pitfalls and assets.
- It gains buy-in and support
for the effort from all stakeholders by making them an
integral part of its development, planning, implementation, and
evaluation. It becomes their effort, and they’ll do their best to
make it work.
- It’s fair to
everyone. All stakeholders can have a say in the
development of an effort that may seriously affect them.
- It saves you from being
blindsided by concerns you didn’t know about. .
- It strengthens your
position if there’s opposition.
- It creates bridging social
capital for the community. Social capital is the web of
acquaintances, friendships, family ties, favors, obligations, and
other social currency that can be used to cement relationships and
strengthen community
- It increases the
credibility of your organization.
- It increases the chances for the success of your
effort.
Regardless of the
purpose of your effort, identifying stakeholders and their
interests should be among the first.
- Stakeholders in a participatory process should
be part of every phase of the work, so that they can both
contribute and take ownership. Their knowledge of the community and
understanding of its needs can prove invaluable in helping you to
avoid mistakes in your approach and in the people you choose to
involve.
- If your intent is a participatory action research
project, stakeholders should be included in any assessment and
pre-planning activities as well as planning and
implementation. That way, they’ll understand the research
process and project much more clearly, and can add to them.
- If you want your process to be regarded as transparent,
stakeholder involvement from the beginning is absolutely
necessary. The community will only believe in an open
process if it’s truly open.
- If your effort involves changes that will affect people
in different ways, it’s important that they be involved early so
that any concerns or barriers show up early and can be
addressed.
- In situations where there are legal implications, such
as the building of a development, involving stakeholders from the
beginning is both fair and can help stave off the possibility of
lawsuits down the road.
In short, in most
cases, the earlier in the process government policy can be
involved, the better.