Question

Do you believe that marketers have the right to use any or all public spaces to deliver product messages? Where would you draw the line in terms of places and products that should be restricted?

Answer 1

Consumer behavior

Do you think marketers have the right to use any or all of the public spaces to convey product messages? Where would you draw the line in terms of places and products that should be restricted?

For the marketer, the many communication channels of advertising, from billboards and moving trucks, to sponsors of sports stadiums or offices, all you need is to reinforce and clearly deliver the value of your brand. values ​​for consumers. For the world's largest brands, the advertising strategies they choose become as much a part of their brand as the brand itself. Nike's advertising is an example of this, all its advertising strategies contribute to the strength of the To make the answer to this question immediate and tangible, Nike is an example

IT has the advertising budget and marketing staff to place almost any desired public place, not the most effective strategy. In fact, by putting potential brand-weakening dilutions in public places, Nike could buy ads in all areas where the rights are salable since the ad budget vet chooses not to do so to stay focused on building its brand. So while marketers have the right purchase of all advertising available in public places, doing so is really hurting the brand. Whenever companies and giants are willing to sell the space in public, marketers will use those places to advertise their products. The question is your ness versus more specific
However, there are definite restrictions on the places and products offered for public places Public places must be kept free of advertising so that their original intended use can be preserved. There are literally hundreds of examples of these places with the public goods that places They need to maintain free advertising. Drawing the line on using public parks as billboard collections, putting up posters on entire bridges, national monuments as specific advertising spots, and naturally beautiful places to promote a business should be where the line is drawn. These public places should be protected for their purpose to be a place for the public to enjoy being outside to go to a park and Shizmet all over the place would be annoying.

The terms of the content, clearly there is a need for guidelines on what advertising elements are published in the places. Ad content concepts and restrictions should be put in place for advertisers who want to promote products in public Given the demographic, sociological and religious heterogeneity of many cities globally, these restrictions are critical Prevent ads from being aggressive to a certain level.