Question

1. What are the various promotional elements that Pepe's uses to communicate with customers?

2. What role does word of mouth play in Pepe's integrated marketing communications?

Answer 1

1.The various promotional elements that pepe's use to communicate with customers is Pepe's uses personal selling to communicate the value of the service/product.zThis also uses as an advertising such as direct mail and digital media1 on sites like Facebook.

2.The word of mouth plays one of the vital role in its marketing communication of Pepe.Pepe has always depend of the feedback from the customer about the products.Theses not only helps in enhancing Customer experience but also helps Pepe in undrstanding their customerr better and serve them better.