Question

This is for AT&T: What role does materials technology play in the production of the organization’s goods or services?

Answer 1

Material technology is quite crucial for AT&T. The innovation in material technology will help In enhancing the overall service delivery of the company. The technological enhancements in material technology will help in enhancing the quality of the fiber optics, connectors, etc. used for delivery of internet bandwidth to the customers. If the quality of materials used is bad, the internet network will have glitches and noises and hence the consumer experience will be bad. This can make the customer switch to competing companies. Innovation in material technology must be aligned with the objective of enhancing the quality of service delivery and increasing customer responsiveness. This will help in enhancing the competitive advantage of the company and increasing its overall profitability.