Question

Question-Case Study:                                                                               

Read the following case study carefully and answer the questions given at the END.

.

Playing Monopoly: Microsoft

The success of Bill Gates together with his company Microsoft and the most favors Windows computer operating systems that are still dominating the PC operating system market has always been an excellent example stimulating the youths in the It industry to follow. But the business success and seemingly amazing technology innovation should not be very strong reasons why the ethical issues related to Microsoft and its co-founder Bill Gates could be rationalized and tolerated. Since the company’s first operating system, MS-DOS (the prototype of which was brought from Gate’s friend without notifying his friend about the later usage of the system), the company been involved in a number of issues from which some of the business practices and some decisions are criticized in term of breaking the moral rules and create unfairness in the industry. For example, after the release of the first Windows

.

system, many Macintosh (an Apple personal computer) users complained Microsoft had “stolen” the look and feel of the and Apple by developing a similar operating system following Apple in term of similar pull-down menus and icons and usage of mouse. And similar victims also include the famous browser developer, Netscape and the Sun Microsystems, the Java language developer.

In the year 1981, Bill Gates purchased an operating system written by his friend for $60,000. But he sold it to IBM without informing his friend. After that IBM licensed it as MS-DOS. Though the deal became profitable but Gates failed if ethical values of him are evaluated. Microsoft at that time was owned by him and his friend, so any decision taken by either of them before implementation should be well acknowledged by both of them. Gates didn’t think of it and without informing his friend about the meeting offered that operating system to IBM.

.

In the year 1984, Apple launched a new operating system for its computers which have advanced graphics aiding users to select icons and pull down menus on the screen with mouse. This operating system outperformed MS-DOS which uses characters to issue commands to the computers to perform the task but now commands can be issued by selecting icons. Then in 1987, Microsoft released a new operating system with IBM machine which copied the advanced graphics idea of Apple and named it Windows. On ethical terms, this was totally wrong on part of Microsoft copying the concept of Operating System of Apple which was all copyrighted.

.

In 1990, Netscape emerged as a new competitor for Microsoft in network market and launched in Dec, 1994, a new advanced web browser called Navigator. People started feeling lack of importance of Operating System and in their eyes browser became dominant. Netscape sales increased creating a threat to Microsoft. With response to the same Microsoft introduced its web browser called Internet Explorer by copying all the features of Netscape’s web browser. Internet Explore was also first licensed by Spyglass Inc. to Microsoft. The chairman gave taunting comments

.

on Microsoft that this company can build itself the software you have developed and have licensed to them and then issue it in its OS and is put to use. Ethically again, copying features of Netscape was not a step to be taken.

.

In the year 1995, Microsoft saw the threat arising from navigator; a web browser by Netscape and Java by Sun Microsystems and therefore arranged a meeting with Netscape executives and proposed them to serve its browser to the users not using windows only i.e. 10 percent of the computers that run on Apple’s OS/2, remaining using Windows will be served by Microsoft’s Internet Explorer and later after refusal by Netscape on this deal, Microsoft refused to even share the codes of Windows 95. By 1995, Microsoft had built Internet Explorer so as to compete with Navigator and the monopoly they thought was incorporating Internet Explorer in Windows. Windows incorporated a copy of Internet Explorer with its operating system which was the default browser for the computer and users were unable to remove its icon. Thus ethically Microsoft didn’t think about the consumers.

Consumers now were bounded to use Internet Explorer only as Windows didn’t allow any other browser to get installed. Moreover Windows also incorporated a copy of digital media player with its operating system. Windows 98 also contained some codes for Internet Explorer but was made slow in functioning by the company so that user couldn’t even think of removing embedded software within Windows as it now became risky and slow.

In early 1998, Microsoft polluted the Java’s market by introducing Microsoft’s Java which was basically the property of SUN. It has removed Java’s platform independent feature and made it by default available with its operating system. Microsoft entered into an agreement with Sun Microsystems for giving it right to license and to distribute Java with Windows. Later Microsoft changed Java and embedded it with Windows and was called Microsoft’s java.

It is very much clear about incidences that Microsoft has been unethical in its approaches. Rather that applying their own thoughts, most of the products they

have released by copying ideas unethically from other competitor’s products. Rather than having the fair competition in the market Gates always tried to monopolize the market. Though all the monopoly has brought him profit but ethically Microsoft didn’t’

.

Answer Both Questions:

Question 01. With reference to the case suggest how the Microsoft might differ if this had been a (monopolistic) competitive environment.

Answer 1

As we can know from the case that monopolistic practices were used by Microsoft various times and which is very unethical for such a big company which has a very good brand image. But the case draws our attention on the practices of a company which eaten up business of many companies like Apple, Netscape, and Sun Microsystems. But the truth to it is that it took benefit out of all the opportunities which came its way whether ethically or unethically.

So if we suppose Microsoft had faced a monopolistic environment as it is now where there is huge number of companies, professionals, and other people who are directly or indirectly attached to the software development industry and there is huge demand too. Everyone is using computers whether laptop, tablet or mobile devices. If we take this situation then it is very convenient for a company like Netscape or Sun Microsystems to distribute, sell or market its product if it has some extraordinary value. If there were many players like Microsoft at that time then it must have difficult for Microsoft to grow because as it is clear it always copied ideas from various small players which ruined their business and became a reason for Microsoft’s growth. The main reasons for Microsoft’s growth are copied and May its way of doing business was great but they never shown extraordinary innovation like Apple. So it is clear Microsoft has enough time and opportunity to rule the IT software industry which is a reason of its growth.

Below is a short comparison of both:

Then (Monopoly)	Now (Monopolistic)
Few Players, Less innovation, Less Piracy, Difficulty to raise finance etc	Large number of Buyers, Large number of Sellers, Large Markets, Easy availability of investors etc.