Question

In: Statistics and Probability

11-4 A marketing analyst is studying the variability in customer purchase amounts between shopping mall stores...

11-4

A marketing analyst is studying the variability in customer purchase amounts between shopping mall stores and “big box” discount stores. She suspects the variability is different between those stores due to the nature of the customers involved. To investigate this issue in detail, she compiled two random samples, each consisting of 26 purchase amounts at shopping mall stores (sample 1) and discount stores (sample 2).

Shopping Mall Store Purchase Discount Store Purchase
226 133
49 96
245 75
346 38
60 115
106 117
110 145
95 110
85 172
110 39
234 84
319 75
76 127
114 66
114 173
98 135
143 92
104 33
229 129
232 87
114 128
198 125
146 111
156 95
213 94
196 92

a. Select the hypotheses to test whether the variance of the purchase amounts differs between the two types of stores.

  • H0: σ12 / σ22 = 1, HA: σ12 / σ22 ≠ 1

  • H0: σ12 / σ22 ≤ 1, HA: σ12 / σ22 > 1

  • H0: σ12 / σ22 ≥ 1, HA: σ12 / σ22 < 1



b. Construct the 90% confidence interval for the ratio of the population variances. Assume that purchase amounts are normally distributed. (Round "F" value and final answers to 2 decimal places.)


c. Use the confidence interval to test whether the variance of the purchase amounts differs between the two stores at the 10% significance level.

The 90 % confidence interval (contains, does not contain) the value 1. we (reject, do not reject) HO and conclude that the population variances in purchase amounts are (different, not different) between shopping mall stores and "bid box" stores.

d-1. Find the p-value.

  • p-value < 0.01

  • p-value  0.10
  • 0.05  p-value < 0.10
  • 0.02  p-value < 0.05
  • 0.01  p-value < 0.02



d-2. Confirm your conclusion by finding the p-value.

Thus, our conclusion (agrees, do agree) with the confidence interval in part c.

Solutions

Expert Solution

(a) Here hypothesis is

H0 : σ12 / σ22 = 1

Ha : σ12 / σ22 ≠ 1

(b) Here sample standard deviatiom for population 1 = s1 = 78.3153

sample standard deviatiom for population 2 = s2 = 36.5358

so here, n1= n2= 26

Lower Limit = s12/s22 * 1/[F]

F = FINV(0.10, 25, 25) = 1.6831

Lower Limit = (78.3153/36.5358)2 * (1/1.6831) = 2.73

Upper Limit = s12/s22 * [F]

F = FINV(0.10, 25, 25) = 1.6831

Lower Limit = (78.3153/36.5358)2 *1.6831 = 7.73

90% confidence interval = (2.73, 7.73)

(c) The 90 % confidence interval contains the value 1. we reject HO and conclude that the population variances in purchase amounts are different between shopping mall stores and "bid box" stores.

(d) Here p value = FDIST(4.595, 25,25) = 0.00015

so p-value < 0.01

(e) Thus, our conclusion agrees with the confidence interval in part c.


Related Solutions

A marketing analyst is studying the variability in customer purchase amounts between shopping mall stores and...
A marketing analyst is studying the variability in customer purchase amounts between shopping mall stores and “big box” discount stores. She suspects the variability is different between those stores due to the nature of the customers involved. To investigate this issue in detail, she compiled two random samples, each consisting of 26 purchase amounts at shopping mall stores (sample 1) and discount stores (sample 2). Shopping Mall Store Purchase Discount Store Purchase 214 113 56 94 155 86 272 41...
1- In a large shopping mall, a marketing agency conducted a survey on credit cards. 100...
1- In a large shopping mall, a marketing agency conducted a survey on credit cards. 100 people were surveyed. The results are shown in the table.                Employment status Owns a credit card Does not own a credit card Total Employed 18 26 44 Unemployed 25 31 56 Total 43 57 100 If a person is selected at random, find the following. a) The probability a person owns a credit card and the person is employed. b) The probability a...
The following frequency table summarizes the ages of 50 customers for both shopping stores, Customer ages...
The following frequency table summarizes the ages of 50 customers for both shopping stores, Customer ages Frequency – Macy’s Frequency – J.C Penny’s 15-23 8 2 24-32 19 11 33-41 8 7 42-50 6 11 51-59 3 11 60-68 6 8 50                                    50 Compute, the mean and standard deviation per customer age group for both shopping stores in excel Distinguish the customers for each store per the results
4) In addition to studying the mean monthly sales of the product, the analyst wishes to...
4) In addition to studying the mean monthly sales of the product, the analyst wishes to study the proportion of stores that have experienced a return rate of at least 20% of the product sold at its store within 90 days of the purchase of the item. Store policy requires any return of the shirt to be done at the store at which the shirt was purchased. What minimum numbers of stores need to be selected to estimate the desired...
4. The main access road to suburban shopping mall sometimes becomes severely congested. On weekdays, excluding...
4. The main access road to suburban shopping mall sometimes becomes severely congested. On weekdays, excluding holidays, the average number of vehicles going toward the mall between 9:00 AM and 7:00 PM that pass a counter is 11,260. The highway department tried to improve traffic flow by changing stoplight cycles and improving turn lanes. For the first seven non-holiday weekdays after the changes, the volumes were 10,690, 11,452, 12,316, 12, 297, 11,889, 10911, and 12,647. A local politician who reviewed...
A marketing professor at Givens College is interested in the relationship between hours spent studying and...
A marketing professor at Givens College is interested in the relationship between hours spent studying and total points earned in a course. Data collected on 10 students who took the course last quarter are in file HoursPts.xlsx. Hours Points 45 40 30 35 90 75 60 65 105 90 65 50 90 90 80 80 55 45 75 65 a) Use XLSTAT to create a scatterplot with hours spent studying on the horizontal axis and total points earned on the...
A marketing professor at Givens College is interested in the relationship between hours spent studying and...
A marketing professor at Givens College is interested in the relationship between hours spent studying and total points earned in a course. Data collected on 10 students who took the course last quarter follow. Hours Spent Studying Total Points Earned 45 40 30 35 90 75 60 65 105 90 65 50 90 90 80 80 55 45 75 65 (a) Develop an estimated regression equation showing how total points earned can be predicted from hours spent studying. (Round your...
Case:     Is Quality Good Marketing or Is Good Marketing Quality Please check (Chapter 4 Customer Focus)...
Case:     Is Quality Good Marketing or Is Good Marketing Quality Please check (Chapter 4 Customer Focus) Quality is important to the employees of a Fortune 500 leisure furniture manufacturer and retailer. Franchise owners are required to operate their stores with a focus on high quality, knowing that their license may be revoked if the corporation judges their quality to be inadequate. Franchise owners recognize that commitment to quality begins with man­agement and filters down to all areas of the busi­ness....
]: A marketing research analyst is interested in determining if consumer preferences between brand 1 and...
]: A marketing research analyst is interested in determining if consumer preferences between brand 1 and brand 2 are different. The research analyst successfully recruits 9 consumers to participate in a focus group to determine preferences. After a conducting series of questionnaires and discussions, the analyst determines that 7 of the consumers prefer brand 1, and the remaining consumers prefer brand 2. The analyst records preferences as +1 for consumers who preferred brand 1, and -1 for people who preferred...
Option 4: Illustrate each of the steps in the purchase funnel for a customer buying a...
Option 4: Illustrate each of the steps in the purchase funnel for a customer buying a mid-sized SUV. Describe why certain customers move through at each stage while others do not. What should firms do to maximize effectiveness at each stage through marketing tactics? What metrics are important to measure and why?
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT