Question

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Gorilla Golf has decided to sell a new line of golf clubs. The clubs will sell...

Gorilla Golf has decided to sell a new line of golf clubs. The clubs will sell for $650 per set and have a variable cost of $320 per set. The company has spent $150,000 for a marketing study that determined the company will sell 55,000 sets per year for seven years, where seven years is the life of the project. The marketing study also determined that the company will lose sales of 13,000 sets per year of its high-priced clubs. The high-priced clubs sell at $1,100 and have variable costs of $600. The company will also increase sales of its cheap clubs by 10,000 sets per year. The cheap clubs sell for $400 and have variable costs of $180 per set. The fixed costs each year will be $7,500,000. The company has also spent $1,000,000 on research and development for the new clubs. The plant and equipment required will cost $18,200,000 and will be depreciated on a straight-line basis over the life of the project. The new clubs will also require an increase in net working capital of $950,000 that will be returned at the end of the project. The tax rate is 40 percent. Due to the extremely competitive and, therefore, risky nature of the golf club business the cost of capital is estimated to be 16 percent.

- the unit sales of the new clubs,
- the unit price of the new clubs,
- the unit variable cost of the new clubs,
- the fixed costs
- the unit sales lost of the high-priced clubs
- the unit sales gained of the cheap clubs

are only accurate to within ±10 percent.  What are the best-case and worst-case NPVs? (Hint: The price and variable costs for the two existing (high-priced and cheap) sets of clubs are known with certainty; only the high-priced and cheap club unit sales - gained or lost - are uncertain.  Be careful.  For example, you should realize that in a worst-case scenario, unit sales, unit price and sales gained are 10 percent lower, but fixed costs, unit costs and sales lost are 10 percent higher.  The opposite would be true in a best case scenario.  I cannot set this problem up for you any more than this. Look at the examples in your text for the correct approach.)

Solutions

Expert Solution

BASE CASE
0 1 2 3 4 5 6 7
Initial Investment----a -18200000
NWC introduced & recovered----b -950000 950000
New clubs
S.P./set 650 650 650 650 650 650 650
Less:V.C./set -320 -320 -320 -320 -320 -320 -320
Contn./set 330 330 330 330 330 330 330
No.of sets sold/yr. 55000 55000 55000 55000 55000 55000 55000
Total contribution/yr.----1 18150000 18150000 18150000 18150000 18150000 18150000 18150000
Lost Contn. From sales of high-priced clubs
S.P./set 1100 1100 1100 1100 1100 1100 1100
Less:V.C./set -600 -600 -600 -600 -600 -600 -600
Contn./set 500 500 500 500 500 500 500
No.of sets sold/yr. -13000 -13000 -13000 -13000 -13000 -13000 -13000
Total contribution Lost/yr.----2 -6500000 -6500000 -6500000 -6500000 -6500000 -6500000 -6500000
Gained Contn. From sale of cheap-priced clubs
S.P./set 400 400 400 400 400 400 400
Less:V.C./set -180 -180 -180 -180 -180 -180 -180
Contn./set 220 220 220 220 220 220 220
No.of sets sold/yr. 10000 10000 10000 10000 10000 10000 10000
Total contribution gained/yr.----3 2200000 2200000 2200000 2200000 2200000 2200000 2200000
Less: Fixed costs/yr.----4 -7500000 -7500000 -7500000 -7500000 -7500000 -7500000 -7500000
Less: Depn./yr-----5 -2600000 -2600000 -2600000 -2600000 -2600000 -2600000 -2600000
EBIT-----5=1+2+3+4 3750000 3750000 3750000 3750000 3750000 3750000 3750000
Less:Tax at 40% -1500000 -1500000 -1500000 -1500000 -1500000 -1500000 -1500000
EAT 2250000 2250000 2250000 2250000 2250000 2250000 2250000
Add Back: Depn 2600000 2600000 2600000 2600000 2600000 2600000 2600000
Operating cash flow-----c 4850000 4850000 4850000 4850000 4850000 4850000 4850000
Net annual cash flow----a+b+c -19150000 4850000 4850000 4850000 4850000 4850000 4850000 5800000
PV F at 16% 1 0.86207 0.74316 0.64066 0.55229 0.47611 0.41044 0.35383
PV at 16% -19150000 4181034 3604340 3107190 2678612 2309148 1990645 2052211
NPV 773180
BEST CASE
0 1 2 3 4 5 6 7
Initial Investment----a -18200000
NWC introduced & recovered----b -950000 950000
New clubs
S.P./set 715 715 715 715 715 715 715
Less:V.C./set -288 -288 -288 -288 -288 -288 -288
Contn./set 427 427 427 427 427 427 427
No.of sets sold/yr. 60500 60500 60500 60500 60500 60500 60500
Total contribution/yr.----1 25833500 25833500 25833500 25833500 25833500 25833500 25833500
Lost Contn. From sales of high-priced clubs
S.P./set 1100 1100 1100 1100 1100 1100 1100
Less:V.C./set -600 -600 -600 -600 -600 -600 -600
Contn./set 500 500 500 500 500 500 500
No.of sets sold/yr. -11700 -11700 -11700 -11700 -11700 -11700 -11700
Total contribution Lost/yr.----2 -5850000 -5850000 -5850000 -5850000 -5850000 -5850000 -5850000
Gained Contn. From sale of cheap-priced clubs
S.P./set 400 400 400 400 400 400 400
Less:V.C./set -180 -180 -180 -180 -180 -180 -180
Contn./set 220 220 220 220 220 220 220
No.of sets sold/yr. 11000 11000 11000 11000 11000 11000 11000
Total contribution gained/yr.----3 2420000 2420000 2420000 2420000 2420000 2420000 2420000
Less: Fixed costs/yr.----4 -6750000 -6750000 -6750000 -6750000 -6750000 -6750000 -6750000
Less: Depn./yr-----5 -2600000 -2600000 -2600000 -2600000 -2600000 -2600000 -2600000
EBIT-----5=1+2+3+4 13053500 13053500 13053500 13053500 13053500 13053500 13053500
Less:Tax at 40% -5221400 -5221400 -5221400 -5221400 -5221400 -5221400 -5221400
EAT 7832100 7832100 7832100 7832100 7832100 7832100 7832100
Add Back: Depn 2600000 2600000 2600000 2600000 2600000 2600000 2600000
Operating cash flow-----c 10432100 10432100 10432100 10432100 10432100 10432100 10432100
Net annual cash flow----a+b+c -19150000 10432100 10432100 10432100 10432100 10432100 10432100 11382100
PV F at 16% 1 0.86207 0.74316 0.64066 0.55229 0.47611 0.41044 0.35383
PV at 16% -19150000 8993190 7752750 6683405 5761556 4966859 4281775 4027323
NPV 23316857
WORST CASE
0 1 2 3 4 5 6 7
Initial Investment----a -18200000
NWC introduced & recovered----b -950000 950000
New clubs
S.P./set 585 585 585 585 585 585 585
Less:V.C./set -352 -352 -352 -352 -352 -352 -352
Contn./set 233 233 233 233 233 233 233
No.of sets sold/yr. 49500 49500 49500 49500 49500 49500 49500
Total contribution/yr.----1 11533500 11533500 11533500 11533500 11533500 11533500 11533500
Lost Contn. From sales of high-priced clubs
S.P./set 1100 1100 1100 1100 1100 1100 1100
Less:V.C./set -600 -600 -600 -600 -600 -600 -600
Contn./set 500 500 500 500 500 500 500
No.of sets sold/yr. -14300 -14300 -14300 -14300 -14300 -14300 -14300
Total contribution Lost/yr.----2 -7150000 -7150000 -7150000 -7150000 -7150000 -7150000 -7150000
Gained Contn. From sale of cheap-priced clubs
S.P./set 400 400 400 400 400 400 400
Less:V.C./set -180 -180 -180 -180 -180 -180 -180
Contn./set 220 220 220 220 220 220 220
No.of sets sold/yr. 9000 9000 9000 9000 9000 9000 9000
Total contribution gained/yr.----3 1980000 1980000 1980000 1980000 1980000 1980000 1980000
Less: Fixed costs/yr.----4 -8250000 -8250000 -8250000 -8250000 -8250000 -8250000 -8250000
Less: Depn./yr-----5 -2600000 -2600000 -2600000 -2600000 -2600000 -2600000 -2600000
EBIT-----5=1+2+3+4 -4486500 -4486500 -4486500 -4486500 -4486500 -4486500 -4486500
Less:Tax at 40% 1794600 1794600 1794600 1794600 1794600 1794600 1794600
EAT -2691900 -2691900 -2691900 -2691900 -2691900 -2691900 -2691900
Add Back: Depn 2600000 2600000 2600000 2600000 2600000 2600000 2600000
Operating cash flow-----c -91900 -91900 -91900 -91900 -91900 -91900 -91900
Net annual cash flow----a+b+c -19150000 -91900 -91900 -91900 -91900 -91900 -91900 858100
PV F at 16% 1 0.86207 0.74316 0.64066 0.55229 0.47611 0.41044 0.35383
PV at 16% -19150000 -79224.1 -68296.7 -58876.4 -50755.6 -43754.8 -37719.6 303621.1
NPV -19185006

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