Question

Well-Developed explanation: Marketing Plan for Hasbro Company to advertise their GI Joe Line.

1. Summarize a whole plan on Advertising GI Joe Toy Line.

2. Introduction of GI Joe Toy Line with a vision and goal presented to Hasbro Company.

3. Summarize Marketing Mix: ( Product, place, pomotion and price ) the 4 P's.

Company Info : https://corporate.hasbro.com/en-us/community-relations

Answer 1

G.I.Joe, line of military themed dolls and action figures created in 1964 by Hasbro, a rhode island- based toy company. Harsbro marketed the first G.I.Joe as a lifelike "action soldier". G.I.Joe is a line of action figures produced and owned by the toy company Hasbro. The initial product offering represented four of the branches of the U.S armed forces with the Action Soldier. G.I. Joe's appeal to children has made it an American icon among toys. In United Kingdom this line was licensed to Palitoy and known as Action Man.

In the G.I. Joe sequel opening he was an 11 1/2 inch- tall plastic action figure produced by former pencil makers the Hassenfeld Brothers, who the world would eventually come to know. Hassenfeld brother expanded their textile and school supply business to include toys. The move proved lucrative and they had become one of America's largest toy company.Hasbro simultaneously produced for figures to represent the four branches of America's armed forces. Government issues Joe was a real "everyman title".

The Marketing Mix Model also known as the 4P's can be used by marketers as a tool to assist in implementing the M. The major marketing management decesions can be classified in one of the following for categories:

• Product- Functionality, Quality, Appearence, Packaging, Brand, Service, Support, Warranty.
• Price- List price, Discounts, Financing, Leasing, Options, Allowances.
• Place- Locations, Logistics, Channel members, Channel Motivation, Market Coverage, Service Levels, Internet, Mobile.
• Pramotion- Advertising, Public Relations, Message, Direct Sales, Sales, Media Budget.

They are the variables that marketing managers can control in order to best satisfy customers in the target market.